MOHAMMED SALAMAT ALI

Currently I live and work between Dubai, Fiji & Singapore, serving as the CEO & Strategy Director of my communications agency, JRA FIJI - which works with some of the world's most influential Fortune 500 companies.

I create and execute strategic and pro-active public relations solutions for traditional and digital brands, including consumer, B2B, advertising/marketing, mobile, licensed property and e-commerce companies.

My work translates into revenue generation and business success for my clients. Business development and sales executives and government agencies find my results invaluable for garnering buzz and access to potential revenue sources.

In the South Pacific, I have ignited some of the most successful brand launches, continuity and repositioning assignments for brands including Vodafone, Nestle, Colgate, Coca-Cola, Total, BP, Shell, Digicel, Toyota and many others. In SE Asia, I work with companies like GSK, Nestle, Colgate & the Singapore Tourism Board, amongst others. In Dubai & the Middle East, I work with the Dubai International Financial Centre, Emaar, Emirates, Tamweel and the King Abdullah Economic City.

I’m an active collaborator with senior management and business development teams, creating and executing the most effective and innovative PR strategies both online and offline, consistently delivering brand recognition, distinction, and equity.

My PR work entails placing clients for major impact in places like The NY Times, The Wall Street Journal, USA Today, paidcontent, Mashable, CNET/BNET, ClickZ, Associated Press, Reuters, Business Week, Advertising Age, Mediapost, Today, GMA, CNN, CNBC, national radio/tv networks, top blogs and web sites in SE Asia, South Pacific and the Middle East.

I also advise clients on crisis communications situations to protect their integrity and reputation.

With excellent contacts across all media, our agency track record is superb, incorporating online, print, TV, radio and events.