<?xml version="1.0"?>
<rss version="2.0">
<channel>
<title><![CDATA[Montye Edwards]]></title>
<link>/profile/montye-edwards/medwards832/rss20/</link>
<description><![CDATA[A leader in sponsorship measurement and strategy.]]></description>
<item>
<title><![CDATA[Basketball Marketing]]></title>
<link>/basketball-marketing/</link>
<guid isPermaLink="false">/basketball-marketing/</guid>
<pubDate>Wed, 13 Feb 2013 16:25:19 EST</pubDate>
<description><![CDATA[Basketball marketing refers to the promoting of men’s and women’s basketball teams. It appeals both to clubs and national teams. The goal of marketing basketball is to generate more spectators, sponsors, and ultimately money. This topic covers trends in basketball marketing, including best practices on promoting professional and club teams.]]></description>
</item>
</channel>
</rss>