NATHAN GILLIATT

I'm a social media consultant focused on helping companies establish social media intelligence capabilities and management practices. I track the market for social media analysis tools and services (sometimes known as brand monitoring), publishing the most complete industry reference: the Guide to Social Media Analysis.

My consulting work focuses on helping companies identify the right vendors for their social media monitoring and research needs, and helping them develop the management processes to maximize the ROI of social media intelligence and engagement. I support clients from the initial learning phase through vendor reviews and connecting the resulting capabilities with the rest of the business.

Social media's influence on business is strongly cross-functional, and effective programs need to consider multiple functional perspectives. I specialize in making connections across organizational boundaries, taking advantage of a background that includes both technology and business management roles in research, education and corporate environments.

:: Social media intelligence strategy & vendor selection
:: Social media training & consulting
:: Global vendor contacts