NATHAN GILLIATT

New technologies create opportunities, but not until you figure out what they’re good for. I bridge that gap for people who aren’t in love with the technology, translating tech jargon into English and abstract capabilities into relevant purpose.

Since 2006, I’ve focused on "listening" in social media—applying intelligence and analytics techniques to social media and other sources of market information. I'm also thinking about how to expand the concept in every dimension—using more sources and more methods to support more roles. If you think that's interesting, you'll like my blog.

My company, Social Target, helps companies develop the information value of social media and other sources. We help companies plan and implement intelligence and analytics capabilities, and we advise vendors on product and business strategy. We're driven by the realization that there's more value in the data, if we expose it to the right combination of technologies and techniques.

I’m a co-founder of AnalyticsCamp, the silo-busting unconference for analytics specialists, and I’ve spoken on social media and listening strategies at conferences in the US, Canada, and UK, including:

:: Defrag
:: Social Media Analytics Summit
:: Monitoring Social Media Bootcamp (London)
:: ODNI's Summer Hard Problems (SHARP) workshop
:: Triangle AMA Social Media Bootcamp
:: Executing Social Media (Los Angeles & Atlanta)
:: Sentiment Analysis Symposium
:: SaskInteractive Summit