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<title><![CDATA[Nathan Gilliatt]]></title>
<link>/profile/nathan-gilliatt/ngilliatt280/rss20/</link>
<description><![CDATA[I'm a social media consultant focused on helping companies establish social media intelligence capabilities and management practices. I track the market for social media analysis tools and services (sometimes known as brand monitoring), publishing the most complete industry reference: the Guide to Social Media Analysis.
My consulting work focuses on helping companies identify the right vendors for their social media monitoring and research needs, and helping them develop the management processes to maximize the ROI of social media intelligence and engagement. I support clients from the initial learning phase through vendor reviews and connecting the resulting capabilities with the rest of the business.
Social media's influence on business is strongly cross-functional, and effective programs need to consider multiple functional perspectives. I specialize in making connections across organizational boundaries, taking advantage of a background that includes both technology and business management roles in research, education and corporate environments.
:: Social media intelligence strategy & vendor selection
:: Social media training & consulting
:: Global vendor contacts]]></description>
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<title><![CDATA[Heather Green]]></title>
<link>/profile/heather-green/hgreen554/</link>
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<pubDate>Wed, 17 Dec 2008 12:05:25 EST</pubDate>
<description><![CDATA[I mainly cover technology for Businessweek, writing features on digital copyright, privacy, and blogging. I've also written about green issues, including green marketing. I blog at Blogspotting.net and am on Twitter at heatherlgreen. ]]></description>
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<title><![CDATA[Josh Peters]]></title>
<link>/profile/josh-peters/jpeters942/</link>
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<pubDate>Wed, 17 Dec 2008 12:04:48 EST</pubDate>
<description><![CDATA[I’m a freelance social media consultant from Salt Lake City, UT.
I'm very interested in Social Media, technology, new media, strategy, and anything else that can be thrown into that arena. When I'm not obsessing over social media and how it can help businesses I'm usually found watching a horror movie with my wife and dogs on the couch.
For more information about me, my work experience, etc please visit my LinkedIn profile at http://www.linkedin.com/in/royalantsjosh and feel free to add me as a contact, just reference Business Exchange. Thanks.]]></description>
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<title><![CDATA[Measurement Silos: Are You Measuring Media or People?]]></title>
<link>http://net-savvy.com/executive/measurement/measurement-silos-are-you-measuring-media-or.html</link>
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<pubDate>Thu, 04 Dec 2008 13:01:16 EST</pubDate>
<description><![CDATA[Part of the reason social media measurement is confusing people is the cross-functional impact of social media, and measurement—like everything else—is stuck in silos.]]></description>
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