PAM DYER

I’m a versatile, success-driven leader with more than 17 years of experience in planning and managing complex B2B corporate marketing initiatives for local and global firms. An accomplished product marketing professional, I excel at directing initiatives from concept through execution. I’m skilled at managing cross-functional teams and projects, and adept at collaboration and relationship-building among internal and external client organizations and partners. Fluent in Agile methods, I leverage iterative practices for project management and delivery.

• Digital marketing planning, execution, and management

• Product marketing

• Corporate brand management

• Content marketing strategy, development, and management

• Integrated marketing

• Channel marketing

• Corporate website management and SEO

• Planning, oversight, and delivery of marketing materials

• Public relations and corporate communications

• Product and project management

• Social media and customer relationship marketing

• Event planning and management

• Cross-functional team leadership and team building

• Marketing research

• Partner management

• Writing and editing

• Agile methods and practices/Lean/Kanban

• Change management