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<title><![CDATA[Paola Fiocchi Van den Brande]]></title>
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<title><![CDATA[Delivering Extra Value]]></title>
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<pubDate>Mon, 05 Oct 2009 11:17:01 EDT</pubDate>
<description><![CDATA[Recessionista handbags, frugal food – and more words on the page. Peter Genower looks at how magazines are weathering hard times…]]></description>
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<title><![CDATA[Linda Brennan]]></title>
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<pubDate>Mon, 05 Oct 2009 11:14:53 EDT</pubDate>
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<title><![CDATA[Price promotion Strategies. How to maximise your ROI]]></title>
<link>http://www.inpublishing.co.uk/kb/articles/price_promotion_strategies_how_to_maximise_your_roi.aspx</link>
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<pubDate>Mon, 05 Oct 2009 11:12:09 EDT</pubDate>
<description><![CDATA[Price is one of the most effective weapons in the subscription marketer’s armoury, but it needs to be used with finesse. Market knowledge, audience segmentation and wider business objectives all need to be factored in. Jess Burney outlines some of the strategy options.
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