PARNA SARKAR-BASU

Parna designs and executes global, integrated marketing communications campaigns that deliver exceptional results – from boosting a company’s image and market share to driving website traffic and sales leads.

She specializes in corporate positioning and messaging as well as brand development and management and revitalizing existing brands.

Her thought leadership initiatives establish key executives as industry experts. They are frequently invited to speak at industry events and featured regularly in major business, broadcast and technology media, worldwide.

Parna enjoys working in different industries, promoting innovative solutions and emerging technologies as well as planning and supporting M&A and IPO communications strategies.

In her spare time, Parna helps local businesses and non-profit organizations with their marketing plans and fundraisers. She also serves on the Westwood Economic Development Advisory Board.