PASCAL F. COLINET

As an experienced sales and marketing professional, primarily in the food & beverage markets, I can offer a multitude of services as consultant or agent.

My experience is built on 15 years of sales at "Vittel" and later at "Nestlé Waters", where I was in charge of sales and trade negotiations with Horeca businesses, hotel chains, some central buying institutes and selected retail clients.
Strategy, solid commercial contacts and negotiation skills were instrumental for my achievements.

Having accomplished a Post-Management Degree at the "Solvay Business School", I was in search for a new challenge with more responsibilities. I became thus "Sales Manager" at a Belgian company that produced and imported (Italy, Japan) food products. My definition and implementation of a new commercial strategy resulted in an annual growth of 12%.
I was involved directly in the negotiations with retail chains and also with advertising agencies for the set up and implementation of marketing actions.

My focus was and is on Belgium based companies, realising growth and opening their business for export.

Another example of my experiences :

My last mission, starting out as a consultant followed by a position of sales manager in a Belgian company that imports (Italy) food products, encompassed restructuring the sales force and realising growth. The latter was achieved by expanding the customer base with a chain of more than 100 supermarkets where we could place 59 different products.

Negotiations of the trading terms with the supermarkets chains was of my everyday job !