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<title><![CDATA[Pedro Delgado]]></title>
<link>/profile/pedro-delgado/pdelgado602/rss20/</link>
<description><![CDATA[As an Executive Communications Liaison, Pedro Delgado leverages an organization's core strengths to build enterprise value. He begins with in-depth research, along with a series of meetings between Wragg & Casas and a client's senior management team. These initial sessions are critically important as he immerses himself into a new client relationship.
After analyzing and synthesizing the information collected in the fact-finding stage, he prepares a detailed Strategic Communications Plan tailored to the client's specific needs. Many plans share key elements, such as a situation analysis, positioning strategy, goals and objectives, key audiences, tactics and measurement. Once the plan is presented and an agreement is reached, he oversees implementation by internal and external resources and continues with personalized, follow-up communication.
Wragg & Casas is a nationally-known, award-winning strategic communications management firm that provides high-level professional counsel and services to a diverse, national client base.]]></description>
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<title><![CDATA[Vitaminwater Bus Station Ads Can Charge Your Phone]]></title>
<link>http://mashable.com/2011/07/15/vitaminwater-bus-stations</link>
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<pubDate>Fri, 15 Jul 2011 10:28:35 EDT</pubDate>
<description><![CDATA[Vitaminwater has rolled out bus stations in various cities outfitted with charging stations.]]></description>
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<title><![CDATA[How The Chinese Became Global Branding Geniuses]]></title>
<link>http://www.fastcompany.com/1748843/how-the-chinese-once-tone-deaf-to-brands-became-global-branding-geniuses</link>
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<pubDate>Mon, 02 May 2011 21:12:49 EDT</pubDate>
<description><![CDATA[The world soon will see the ability of the Chinese to absorb new ideas, and fast-track them into the mainstream with accuracy, skill, and speed. In a very short time--despite a rocky start--they have grasped the essence of branding. In fact, their embrace of the fact that branding is a sensory discovery has put them ahead of others in the same industry operating on the other side of the globe.]]></description>
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<title><![CDATA[BIA/Kelsey: Social Media Advertising Topped $2 Billion In 2010]]></title>
<link>http://techcrunch.com/2011/05/02/biakelsey-social-media-advertising-topped-2-billion-in-2010</link>
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<pubDate>Mon, 02 May 2011 20:36:27 EDT</pubDate>
<description><![CDATA[Further evidence that advertising on social networks (a.k.a. Facebook) is a booming business. BIA/Kelsey reports today that social media advertising revenues will grow from $2.1 billion in 2010 to $8.3 billion in 2015.]]></description>
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