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PHILIP TIONGSON
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Experienced in
(1) crafting, overseeing, and implementing strategic marketing communications across Asia Pacific
(2) managing corporate and marketing knowledge/information and insight audits, consolidation, deployment, test-and-learns, documentation, and best-practice case developments
(3) transforming 'technical' reports into readable, lay-friendly toplines and executive summaries that can be disseminated across different levels of executives
(4) development of strategic learning frameworks and projects for accountability/ROI measurements, including econometric and advanced statistical modeling techniques (using SPSS, EViews, CRAN-R, and XLSTAT) and quasi- and "pure" experimental research techniques
(5) development and delivery of "remarkable" presentations for training, decision-making, and other purposes
Work Experience
Mediabrands
4/2009 - 12/2009
Universal McCann
7/2008 - 3/2009
Microsoft
11/2007 - 5/2008
Universal McCann
10/2004 - 10/2007
Universal McCann
3/2003 - 10/2007
Zenithmedia
2002 - 2003
McCann Erickson
10/1999 - 9/2001
Ogilvy Network/MindShare
3/1997 - 9/1999
Basic Advertising
1995 - 1997
Philip's Blog
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Shared a reaction in Strategic Leadership 1281 days ago