CEO and President of On Wheels Media, a multi-media communications company. Driven by his passion to fill a void in reaching communities of color with automotive information, in July 1995, Payton founded the first national media company dedicated to educating ethnic minorities about the auto industry, its products, and services. His vision established the core of his company’s mission – to provide the multicultural marketplace and the auto industry with up-to-date automotive news and to foster diversity in the industry’s workforce, advertising, communications, and philanthropy.
Payton has an extensive background in the fields of broadcast and print journalism as well as in marketing and public relations. Randi brings a vast amount of industry contacts and market credibility to his company. He is a founding member of the Jaguar and Volvo Cars diversity council and is an advisor to R.L. POLK, the oldest and largest research firm in the world. He regularly advises top auto executives on the multicultural market forming strategic alliances with NASCAR, The Special Equipment Manufacturing Associations (SEMA), the National Automobile Dealers Association (NADA), and numerous other automotive and minority organizations. He is a board member on the Rainbow Push Automotive Task Force and on the Mayor’s host committee for the Washington/Congressional Auto Show.
On Wheels Media
7/1995 - Present