RAY KWONG

Simply said, I help companies understand Asian markets. I go beyond market entry planning and execution to developing street savvy go-to-market strategies. I also help market expansion visionaries make compelling cases for their bean counters. Am equally at home in Beijing as in Tokyo (but the flights from U.S. mother ship are killer). Particularly like Net, mobile and consumer product assignments with a social media spin. That said, I really love to get my arms around complex cross border transactions with lots of roadblocks. While it's not nearly as impressive as it sounds, am a member of the BusinessWeek Market Advisory Board. Disclosure: Am also a BXUP member (figure it out). Eyeball what I'm thinking about at "Forbes China Tracker...What a Superpower Wants."