<?xml version="1.0"?>
<rss version="2.0">
<channel>
<title><![CDATA[Richard Ketchen]]></title>
<link>/profile/richard-ketchen/rketchen864/rss20/</link>
<description><![CDATA[Richard Ketchen helps clients plan, write and produce communication that informs and engages audiences. His more than 20 years of experience includes work with start-ups and multinationals in a variety of industries and on award-winning annual reports. ]]></description>
<item>
<title><![CDATA[Content Crisis: Awash in words ]]></title>
<link>http://richardketchen.com/content-crisis-awash-in-words/</link>
<guid isPermaLink="false">http://richardketchen.com/content-crisis-awash-in-words/</guid>
<pubDate>Thu, 21 Feb 2013 15:50:50 EST</pubDate>
<description><![CDATA[Long on words and short on readability, websites and corporate reports of all kinds are leaving readers exhausted and frustrated. The solution: better navigation, less content and sharper copy.]]></description>
</item>
<item>
<title><![CDATA[6 common annual report mistakes, and how to avoid them]]></title>
<link>http://richardketchen.com/common-annual-report-mistakes-and-how-to-avoid-them/#more-939</link>
<guid isPermaLink="false">http://richardketchen.com/common-annual-report-mistakes-and-how-to-avoid-them/#more-939</guid>
<pubDate>Mon, 28 Jan 2013 15:13:10 EST</pubDate>
<description><![CDATA[Facts, figures and fluff. You’ll find all three in an annual report. Readers expect a little of each. For companies, though, finding the right balance is the key.]]></description>
</item>
</channel>
</rss>