RICHARD RUFF

Dr. Ruff designs sales training programs and works directly with clients to craft sales training engagements to maximize sales effectiveness. He works across industries with a primary focus in the medical and technology markets.

Dick has spent the last twenty-five years designing and managing sales effectiveness projects. These projects have varied in scope from sales training efforts with start up companies to international sales performance engagements with Fortune 500 companies.

Dick has authored numerous articles related to sales effectiveness and co-authored “Managing Major Sales”, a book about sales management and “Getting Partnering Right” – a research based work on the best practices for forming strategic selling alliances. He also co-authored with Janet Spirer “Parlez-Vous Business” which helps sales people integrate the language of business into the sales process.