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<title><![CDATA[Robin Broitman]]></title>
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<description><![CDATA[I am an Internet content, marketing and social media specialist based in Reston, VA. Currently I serve as the Web Publisher for the National Wildlife Federation (NWF). I am also a Principal of Interactive Insights Group, Inc., an independent consulting firm that I founded in 1999 to help organizations use the Internet to grow their businesses.
In the past, I’ve served in leadership positions with top brands such as AOL/Time Warner, Discovery Communications, Verizon Communications & HBO where I developed, managed & marketed cutting-edge interactive businesses.
As Principal of Interactive Insights Group, I’ve consulted to a wide range of businesses and nonprofits including --- the National Geographic Society, Revolution Health, HGTV, Food Network, Discovery Communications, Cable In The Classroom, Time Warner Cable, Fannie Mae Foundation, Robert Wood Johnson Foundation, and Foodfit.com (now part of The HealthCentral Network).
In my early career, I worked in TV production for ABC/Good Morning America and Entertainment Tonight.
On my blog I write about topics related to social media and web strategy offering resources, information and advice to help individuals and organizations achieve their business goals through the use of the Internet and Social Media. My blog posts include the following popular resources:
▪ Social Media Case Studies Superlist
▪ How Smart Marketers Think Like Media Companies
▪ Superlist of What Not To Do In Social Media
▪ How to Sell Social Media To Cynics, Skeptics, & Luddites
▪ Social Media Metrics Superlist
▪ Facebook for Business Superguide
▪ How to Search the Social Web
▪ Ultimate Guide to Delicious Social Bookmarking
▪ The LinkedIn Superguide
▪ The Social Media Policy Superlist
I have a strong passion for innovation, new products, & emerging media & a particular interest in the topical areas of health, wildlife, and sustainability.]]></description>
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<title><![CDATA[Ultimate Guide to Facebook Pages]]></title>
<link>http://www.interactiveinsightsgroup.com/blog1/ultimate_guide_to_facebook_pages/</link>
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<pubDate>Wed, 28 Jul 2010 11:28:26 EDT</pubDate>
<description><![CDATA[Comprehensive collection of resources that will help you make your organization’s Facebook page more effective — whether you’re just building one or whether you’ve already got one that you’d like to improve. Includes several sections including – Setting Up Your Page, Enhancing Your Page, Case Studies and Best Practices, Engaging and Building Your Fan Base, B2B Facebook Pages and Facebook Metrics.]]></description>
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<title><![CDATA[HOW TO: Respond to Rants &amp; Other Criticism on the Social Web]]></title>
<link>http://www.interactiveinsightsgroup.com/blog1/how-to-respond-to-negativity-and-criticism-on-the-social-web/</link>
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<pubDate>Wed, 09 Jun 2010 08:51:17 EDT</pubDate>
<description><![CDATA[If you or your organization is participating in social media through blogs, Twitter and other social networks –and even if you’re not — it’s only a matter of time before someone rants, makes a negative comment or expresses criticism about some aspect of what you’ve said or done or stand for.]]></description>
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<title><![CDATA[How Smart Marketers Think Like Media Companies]]></title>
<link>http://www.interactiveinsightsgroup.com/blog1/how-smart-marketers-think-like-media-companies/</link>
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<pubDate>Thu, 22 Apr 2010 18:16:41 EDT</pubDate>
<description><![CDATA[8 Tips for Marketers to take advantage of the opportunities social media affords for every company to be a media company.]]></description>
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