RYAN FINCH

An aspiring footwear designer who became an architect; an architect who studied plant structures and cognitive psychology; a confused graduate who woke up one summer day as a graphic designer, and finally a graphic designer who worked evenings and weekends to develop marketing and research strategies. I fancied myself as a sort of "silo jumper" (to borrow a term from Bogusky & Winsor). Then I realized there was something tying all of these interests together: perspective. With each new discipline I was able to mash-up more and more information to solve problems in my current venture.
Each problem is a blank recipe card: maybe a pinch of architecture, a splash of horticulture and a heaping tablespoon of design research. New perspectives enable me tackle difficult issues in unexpected ways.