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<title><![CDATA[Sandeep Vadgama]]></title>
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<title><![CDATA[Conversion rates ‘most pressing concern’ for e-mail marketers – can SMS allay their fears?]]></title>
<link>http://www.fourthsource.com/mobile/conversion-rates-most-pressing-concern-e-mail-marketers-can-sms-allay-fears-9329</link>
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<pubDate>Fri, 22 Jun 2012 04:01:58 EDT</pubDate>
<description><![CDATA[The future for the email marketing industry certainly looks positive. As the industry matures, concerns about return on investment are falling dramatically. eConsultancy’s sixth annual Email Marketing Census, 2012 has found that the vast majority of companies (70%) rate email as ‘excellent’ or ‘good’ for return on investment.]]></description>
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<title><![CDATA[Why getting your marketing emails to the inbox just got tougher]]></title>
<link>http://www.fourthsource.com/news/why-getting-emails-inbox-just-got-tougher-9270</link>
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<pubDate>Thu, 21 Jun 2012 14:23:27 EDT</pubDate>
<description><![CDATA[The Increase in Worldwide Spam Volumes Leads to Tougher Standards on Reputation Metrics, Decreased Inbox Placement Rates. We look at why and how we can ensure our marketing emails reach the users inbox.]]></description>
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<title><![CDATA[Four tips for giving your mobile commerce app a shot in the arm]]></title>
<link>http://www.fourthsource.com/mobile/four-tips-giving-mobile-commerce-app-shot-arm-9239</link>
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<pubDate>Thu, 21 Jun 2012 14:19:06 EDT</pubDate>
<description><![CDATA[Mobile commerce apps, for some marketers and retailers at least, seem to have fallen short of their early promise. As smartphone and tablet adoption soared, brands scrambled to develop and promote apps in order to generate revenue from these new mobile devices.]]></description>
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