SARAH ADAMS

• Develop product strategy by balancing user needs, advertising needs and needs of internal stakeholders. The end result is a focused and user-validated product that generates more traffic (page views and unique users).
• Execute the entire product development lifecycle including: gathering and analyzing needs from various stakeholders and then prioritizing those needs based on rigorous criteria. Chief among those criteria is the growth of sustainable incremental traffic and revenue.
• Research markets and competitors to ensure a healthy ‘realistic’ view of the outside world.
• Work with engineers to define products and ensure that requirements are clearly articulated and that a productive, creative and open culture is supported.
• Form and maintain key relationships with senior management and executives in the Editorial, Product, Engineering, Operations, Sales, and Business Development teams to ensure strategic alignment and transparency.
• Project-manage multiple projects to ensure milestones are met and dependencies are identified.
• Analyze and help select 3rd party technologies and applications. Work closely with business development and engineering to help identify and evaluate partners.
• Promote a fun, open and dynamic environment to stimulate leading-edge thinking.