SCOTT ARMSTRONG

Building A Customer-Focused B2B Marketing Services Firm

5 years ago I was running a social media agency in Toronto and my partner Nolin was running marketing for an ecommerce company in New York.

Nolin had a problem: content, programs & tools.

He had been looking for over 18 months for a marketing services company specialized in B2B who could efficiently deliver the content, programs and tools needed to connect with and convert more customers.

Nolin could not find the right partner because they did not exist. Anywhere!

I had an insight:

Successful marketing is customer focused.
Successful marketing is “about you” the customer.
But most marketing is not successful.
Most marketing is all “about us” the company.
Most marketing is not customer focused at all.

So Nolin and I quit our jobs and joined forces to create North America's first B2B marketing services company with a customer-focused approach to content, programs, and tools.

But enough about us.

Check out BrainRider's knowledge center at www.brainrider.info for free B2B marketing resources and information or visit our blog for insights and examples about how to connect with and convert more customers.

Before founding BrainRider, I was a results oriented marketing executive with over 15 years of agency and client side experience in marketing and communications in a variety of industries including: financial services, telecommunications, retail and consumer packaged goods.

My focus has always been blending strong business acumen with an entrepreneurial mindset in order to create high performing teams that continually exceed expectations.

Core strengths include

-Business Development
-Leadership and Staff Development
-Brand, Communications and Creative Strategy
-Strategic Planning
-Advertising, Direct, Interactive and Promotion Development
-Product Development
-Facilitation