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<title><![CDATA[Scott Forshay]]></title>
<link>/profile/scott-forshay/sforshay541/rss20/</link>
<description><![CDATA[Austin, Texas-based mobile marketing and commerce strategist, specializing in the retail industry segment. Expertise in devising, developing, and executing strategic mobile initiatives for numerous industry heavies focuses on the effective utilization of the mobile medium to enhance the mobile identities of brands. A defining advocate of the mobile 2.0 philosophy and champion of the transformative capabilities of the mobile medium and its role in the emerging marketing (r) evolution from traditional B2C models to a C2B model, where shoppers are empowered with historically unparalleled access to brands, regardless of time, space, or location. Missives on the mobile market can be found on mobiluxe.wordpress.com and can be followed on Twitter @scottforshay.
Specialties: Mobile Marketing, Mobile Advertising, Content Marketing, Brand Marketing, Digital Marketing, Emerging Market Development, Mobile Commerce, Mobile Marketing Strategies, Social Media Marketing, Social Media Advertising, Web 2.0, Digital Word of Mouth Marketing, SaaS Sales Expertise, Luxury Brand Marketing Strategies, Transmedia Marketing, Brand Storytelling, Copywriting]]></description>
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<title><![CDATA[the mobile marketing value exchange « mobi.luxe]]></title>
<link>http://mobiluxe.wordpress.com/2011/12/13/the-mobile-marketing-value-exchange/</link>
<guid isPermaLink="false">http://mobiluxe.wordpress.com/2011/12/13/the-mobile-marketing-value-exchange/</guid>
<pubDate>Wed, 18 Jan 2012 15:39:49 EST</pubDate>
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<title><![CDATA[Mobile Marketing]]></title>
<link>/mobile-marketing/</link>
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<pubDate>Wed, 18 Jan 2012 15:37:37 EST</pubDate>
<description><![CDATA[Mobile markeitng refers to using the most personal communications channel and the most adopted medium in the world to develop mobile strategies to market products, services and information. Mobile marketing integrates mobile tools, approaches and innovations to attract, engage and build relationships with prospects and customers -- be they B2B or B2C audiences.
This topic focuses on how to build mobile marketing strategies and plans--and how to add impact to existing programs through mobile innovations.]]></description>
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