SHERI TAYLOR GILCHRIST

Sheri is a behavioral & neuromarketing strategist and eBusiness executive with 20 years of experience in direct & digital marketing, market research, database/ebusiness applications, technology integration, advanced analytics, business development and P&L management. She has proven success and a track record of driving growth in revenue, profitability, and shareholder value for the CMO and their agencies in US, Canada, Australia and Europe.

Sheri is an expert in the financial services, technology, retail and telecommunications sectors. She works with known leaders in behavioral economics, neural research and analytic science to leverage behavioral science research to design successful marketing programs to improve purchase intent and achieve desired outcomes.