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<title><![CDATA[Steven Finch]]></title>
<link>/profile/steven-finch/sfinch912/rss20/</link>
<description><![CDATA[My previous job was running a small brewery in South West England, Wooden Hand Brewery. Now im CEO of Insomnia Ltd. Insomnia consists of a recording studio/record label (www.blackandwhitemusic.co.uk), Music Distribution and Licensing (www.routenote.com), and an Advertising Agency (www.adphilia.com).
I also write my own blog at www.crenk.com ]]></description>
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<title><![CDATA[Comparing Ad Servers - Any Suggestions?]]></title>
<link>http://crenk.com/comparing-ad-servers-any-suggestions/</link>
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<pubDate>Mon, 11 Aug 2008 04:35:43 EDT</pubDate>
<description><![CDATA[We have spent a lot of time trying to source the right Advertising server to meet our needs, but we still haven’t been able to find the right one in my mind. We have toyed with using free ad servers like OpenX or Google, as well as corporate ad servers like Right Media or Doubleclick. This is a post which just outlines what we have found within the company.]]></description>
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<title><![CDATA[AOL Shuts Tacoda and Move Everything into Advertising.com]]></title>
<link>http://crenk.com/aol-shuts-tacoda-and-move-everything-into-advertisingcom/</link>
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<pubDate>Mon, 11 Aug 2008 04:35:04 EDT</pubDate>
<description><![CDATA[Last year AOL paid $275 million for Tacoda. Now, according to Venture Beat, AOL is dropping the brand and rolling the technology into Platform A’s Ad.com unit. This is a move that shows that AOL are trying to actually combined their Ad.com/Platform-A, but are they going about this in the right way? Im also curious to find out what AOL might be doing with the Tacoda technology, because other companies and myself including would be very interested in licensing this technology from AOL! I must admit that these days im sick to seeing ads from Ad.com and other remnant networks, simply because there is no targeting and I know that the publishers are earnings a crazy low CPM for the ads. Thus, the industry is not benefiting from this, neither the publisher, only the ad networks!]]></description>
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<title><![CDATA[Advertising Industry]]></title>
<link>/advertising-industry/</link>
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<pubDate>Mon, 11 Aug 2008 04:33:48 EDT</pubDate>
<description><![CDATA[Everything advertising related. Acquisitions, new agreements, new technology and more.]]></description>
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