<?xml version="1.0"?>
<rss version="2.0">
<channel>
<title><![CDATA[Susan Kirby]]></title>
<link>/profile/susan-kirby/skirby055/rss20/</link>
<description><![CDATA[]]></description>
<item>
<title><![CDATA[Putting Social Media Monetization in “Context”]]></title>
<link>http://mashable.com/2008/10/23/social-media-monetization/</link>
<guid isPermaLink="false">http://mashable.com/2008/10/23/social-media-monetization/</guid>
<pubDate>Fri, 19 Dec 2008 14:06:34 EST</pubDate>
<description><![CDATA[In his post on why the traditional CPM model doesn’t work anymore, Dave McClure breaks the CPM denial balloon, noting that the popular content-centric, keyword-based Google Adword model delivers a click-through rate of less than 1%. Dave posits that the problem is not Google-specific, but reflects the problem with the CPM model in the new world of social networks and distributed conversations.]]></description>
</item>
<item>
<title><![CDATA[Measuring the value of conversations in social media engagement]]></title>
<link>http://www.socialmediatoday.com/smc/55896</link>
<guid isPermaLink="false">http://www.socialmediatoday.com/smc/55896</guid>
<pubDate>Fri, 19 Dec 2008 14:06:33 EST</pubDate>
<description><![CDATA[Our conversation with consumers and shoppers today is one way; we send them our advertisements and promotions. But we now live in a conversational culture because of the internet and what it’s allowed people to do. If you want to get to know anybody, you have to have a conversation with them. Shoppers and consumers want to have conversations with brands that are relevant to them. Much of this conversation is happening online. That’s where engagement starts. We’ve got to be able to bring that conversation back into the brand experience and back into the brand idea to refine it in a continuous feedback loop.]]></description>
</item>
<item>
<title><![CDATA[How does the user measure ROI in social networks?]]></title>
<link>http://www.socialmediatoday.com/SMC/44606</link>
<guid isPermaLink="false">http://www.socialmediatoday.com/SMC/44606</guid>
<pubDate>Fri, 19 Dec 2008 14:06:28 EST</pubDate>
<description><![CDATA[I’ve been wrestling with this lately and maybe you can help. If I’m the social networking user and I frequent my favorite social network everyday, how should I measure my ROI? My investment of time to the site should be rewarded with what? The quality of my experience? What exactly is that? The number of people I meet? The real people I meet? the number of people I actually communicate with? The amount of conversations? Is it the stuff I create? The amount of personal interactions? the amount of micro interactions? The number of photos or songs I share? Is it the quality of my everyday engagement? Yes, yes, yes, and yes…..It’s all of those things. To each person, it is one of those, or all of the above.]]></description>
</item>
</channel>
</rss>