SUSAN ZELLMANN-ROHRER

Social media strategist; leading-edge B2B marketing. Seasoned executive; Web 2.0 customer engagement for top brands in financial services, entertainment, and technology.

Expert lecturer; MIT Sloan, Hult Business School, MIT Innovation Lab. Conference speaker at SxSW. Member Harvard's Initiative for Innovative Computing.

Summary:

Lead development of EMC on-line community ecosystem; spanning products, partners, customers and academic partners.

Ground breaking work managing collaborative communities for global brands: Bose, Intel, SolidWorks, Citrix, American Express and Cox.

Directed creation of an HP 'nation' of collaborative customer communities for which client received HP's highest marketing award.

Led product/marketing organizations at leading-edge companies ranging from digital editing/animation to video conferencing and high performance computing.

Work in teaching media literacy and video production has been nationally recognized.

Experience detail:

Executive management of client social media projects for Commuispace. Designed, implemented and mined global communities for Intel, HP, Citrix, Amex and Cox Communications. Clients have won major awards for 'co-innovation' communities.

Marketing management experience in PR and advertising to technical product marketing. Led marketing organizations in video-conferencing, computing hardware, DB and application software, digital entertainment industry.

Customer relationship management and consumer research. Created 40,000 member customer advisory community to global brand tracking studies for entertainment leader in the consumer electronics industry. Created executive marketing programs for Fortune 500 companies and managed user groups for high tech vendors on both coasts.

Trained as an electrical engineer and in digital media production. Created award winning foundation to teach media making skills to children. Technology career began as process engineer for IBM.