Success Summary :
* Grew revenue and loan origination through marketing programs from $2 Billion to $5 Billion within 12 months, research driven launch of a new brand and new media channel strategy.
* Secured major agreements with Sony, NASCAR, NBA, Jackson Hewitt, New Page totaling $40 million.
* Partnered with Sales, Finance and Operations to deliver a new Brand and Product to Market in less than 10 months that grew net profit from $25 million / yr to $50 million per year.
* Reduced expenses by $20 million as new department head.
* Reduced P & L Expenditures for a Financial Services company by $6 million through revised contracts and internal processes
* Secured Agency & Managed the team that Reduced CPA by 12% and increased Customer Acquisition by 9% in realigned digital strategy within 60 days.
* Managed team that Increased Conversion rates by 14% while reducing lead costs by 23%.
* Advised 2 banking operations about their LOB marketing.
* Brand Launch: Lead a brand launch that completely re-branded organization from advertising/media/sponsorship campaigns, to internal training, service propositions, local signage and marketing for over 2000 sales associates.
* Sponsorship & Spokesperson : Negotiated 2005-2009 NASCAR, NBA, Partner Contracts, Team and "Official of" status. 2005 to 2008 Spokesperson Contract (Bob Vila) engaging Bob as the spokesperson for Home123.
* P & L Management: $155 million dollar P& L for Marketing, Advertising, Media, Sponsorship, Revenue and Community Involvement.
Lead Generation & Support:
* Strategic Market Move: Move from 80% purchased leads to 40% self generated leads, 40% purchased, 20% Direct Mail while lowering Cost Per Lead.
* TV Commercial Direct Response: TV campaigns exceeded expected goals.
* Generated and Managed over 1 million leads nationally to budget and M-ROI measures to ensure profitability and sales team success.
2010 - Present
Legends Strategic Marketing
2008 - 2010
Option One Mortgage / H & R Block
2007 - 2008
2002 - 2007
MyUtility / FirstPoint - Formerly Teldata Solutions
2001 - 2002
Shopzilla.com formerly BizRate.com
2000 - 2001
FirstPoint Energy Corp Formerly Teldata Solutions
1997 - 2000
1993 - 1997