TIM TYRELL-SMITH

I am a classically trained consumer products marketing executive. With 20 years of successful experience in food, beverage, computer accessories and automotive, I have a proven ability to drive revenue, improve EBITDA and build strong brands across a diverse set of industries.

I started my career with one of the great marketing boot camps in brand/product management - Carnation Company owned by Nestle USA. Since leaving Nestle, I have applied this experience and skill at a number of smaller, more nimble companies with a focus on brand revitalization and strong top line growth. I believe in a fix, build and drive strategy. This includes early attention on removing impediments to growth, the identification of new products, new categories, new channels and a focus on high impact growth opportunities. Focused on branded companies looking for accelerated business growth and classic brand turnaround opportunities with a leaning toward, fast and pragmatic decision-making.

In 2008, I created a blog to give back and help a community that supported me during my 2007 job search. Tim’s Strategy™ is now an online portal for anyone looking to better market themselves in this new "sharing-based" online economy. It leads individuals, small business owners and non-profits to content, tools, products and services that will help them grow and improve their offerings. Content includes social media, personal branding, business branding, social networking and much more.

Join my Tim's Strategy LinkedIn group here:
http://www.linkedin.com/groups?gid=963877