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<title><![CDATA[Tom Martin]]></title>
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<description><![CDATA[I am also responsible for heading up Zehnder's Social Media practice and I write for Advertising Age Magazine. You can find my articles at http://budurl.com/AdAgeLinkedIn
I've spent almost 20 years helping companies understand their consumer and use new technology and communication channels to reach that consumer.
I was digital fluent before it was cool and spend a good portion of each day staying current and trying to look around the corner to see what will be the next big thing. I find it helps my clients stay ahead of the competition.]]></description>
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<title><![CDATA[Stop Campaigning and Start Conversing]]></title>
<link>http://tommartin.typepad.com/positive_disruption/2009/11/tom_martin_social_media_strategy_consultant_speaker_stop-campainging-and-start-conversing.html</link>
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<pubDate>Mon, 23 Nov 2009 17:46:23 EST</pubDate>
<description><![CDATA[Today's advertising professionals need to break out of campaign thinking and embracing conversation thinking. Successful marketing in the future will need to focus more on connecting with consumers versus just selling them stuff.]]></description>
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<title><![CDATA[Prospecting for Buyers with Social Media]]></title>
<link>http://tommartin.typepad.com/positive_disruption/2009/11/tom_martin_social_media_painless-prospecting.html</link>
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<pubDate>Wed, 18 Nov 2009 13:12:28 EST</pubDate>
<description><![CDATA[Social Media tools like Facbook, Twitter and blogs area great ways to painlessly prospect for new buyers. This post shows you how.]]></description>
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<title><![CDATA[Can Suite Hotels Reposition as Modern Day B&amp;B's?]]></title>
<link>http://tommartin.typepad.com/positive_disruption/2009/11/tom_martin_hotel_hospitality_marketing.html.html</link>
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<pubDate>Wed, 11 Nov 2009 16:52:29 EST</pubDate>
<description><![CDATA[Can today's suite oriented (room with complimentary breakfast/extras) hotels successfully reposition as a modern day B&amp;B? ]]></description>
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