TONY YANG

Tony Yang is a seasoned marketing leader with experience in marketing strategy and campaign planning for software-as-a-service (SaaS), B2B software and IT services. Tony has worked as a practitioner and consultant in nearly all aspects of marketing for both large companies such as IBM, Microsoft, and Yahoo as well as for small nimble startups in the web 2.0 and enterprise 2.0 space.

Tony has expertise in developing lead generation programs involving product messaging, marketing channels strategy, SEM/SEO, lead scoring and nurturing, marketing automation, sales training, and campaign performance measurement. He is also able to effectively use social media and other online marketing channels, as well as work with tools such as CRMs, marketing automation systems, website content management systems, website development applications, and video authoring tools. Tony has the unique blend of high-level strategic planning and management skills as well as hands-on tactical implementation ability as an individual contributor.

Tony holds an MBA from the Marshall School of Business at University of Southern California, a Masters in Information Systems Management from Keller Graduate School of Management, and BA degrees in both Economics and Chinese Studies from the University of California, San Diego. He is fluent in both English and Chinese.