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<title><![CDATA[Tony Yang]]></title>
<link>/profile/tony-yang/tyang583/rss20/</link>
<description><![CDATA[Tony Yang is a seasoned marketing leader with experience in marketing strategy and campaign planning for software-as-a-service (SaaS), B2B software and IT services. Tony has worked as a practitioner and consultant in nearly all aspects of marketing for both large companies such as IBM, Microsoft, and Yahoo as well as for small nimble startups in the web 2.0 and enterprise 2.0 space.
Tony has expertise in developing lead generation programs involving product messaging, marketing channels strategy, SEM/SEO, lead scoring and nurturing, marketing automation, sales training, and campaign performance measurement. He is also able to effectively use social media and other online marketing channels, as well as work with tools such as CRMs, marketing automation systems, website content management systems, website development applications, and video authoring tools. Tony has the unique blend of high-level strategic planning and management skills as well as hands-on tactical implementation ability as an individual contributor.
Tony holds an MBA from the Marshall School of Business at University of Southern California, a Masters in Information Systems Management from Keller Graduate School of Management, and BA degrees in both Economics and Chinese Studies from the University of California, San Diego. He is fluent in both English and Chinese.]]></description>
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<title><![CDATA[Adding Life To Your Learning Video]]></title>
<link>http://www.knoodle.com/blog/adding-life-your-learning-video</link>
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<pubDate>Wed, 16 Jan 2013 14:48:12 EST</pubDate>
<description><![CDATA[It’s important in today’s busy world to find efficient ways of creating content that still guarantee quality but don’t take lots of time to produce. Having taught thousands of people around the world how to make media that looks good but do it fast, I’m convinced the best way is to first get your structure right.
Time and again when I visit organizations where I have taught trainers to also be learning media creators, I see the people who do structure first are the ones who churn out the most content. I also see that these are the folks who regularly churn out content that’s engaging rather than boring. And I see them breaking down barriers to learning.
This is the reason I focused on how to structure your learning media in my previous post. It’s also why I believe planning structure carefully ensures the learning impact is not left to chance. But structure is only part of what you need when creating engaging learning video. Once your structure is pinned down, you need to think about how to make the content interesting. That means adding life, which includes exploring visuals to bring the structure alive, incorporating music and adding special effects.
(Read more)]]></description>
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<title><![CDATA[Learning vs Training in the Workplace]]></title>
<link>http://www.knoodle.com/blog/learning-vs-training-workplace</link>
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<pubDate>Tue, 15 Jan 2013 18:14:16 EST</pubDate>
<description><![CDATA[Learning is a “golden thread that weaves through the talent management process.” This is how John Leutner, head of Xerox Global Learning, described learning in the most recent edition of Training Industry Quarterly, because it can:
- further extend a company’s brand,
- build an organization’s capacity to execute strategy, and
- enable workforce potential and high performance.
Despite the obvious advantages learning offers an organization, he states that “many organizations are failing to fully leverage learning as a countermeasure to mitigate the affect that ‘rapid change’ is having on people and performance.” As such, learning can be a key differentiating factor setting apart a high performance workplace.
(Read more)]]></description>
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<title><![CDATA[5 Tips To Conceptualize Your Video To Make Learning Easier]]></title>
<link>http://www.knoodle.com/blog/5-tips-conceptualize-your-video-make-learning-easier</link>
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<pubDate>Wed, 09 Jan 2013 15:04:29 EST</pubDate>
<description><![CDATA[The Web is full of learning videos. Some are really helpful while others are simply not worth your time. If you want to gain real value from the time you invest in making learning videos, I think you need to invest in a number of activities.
First, you need to conceptualize content that is engaging and truly facilitates learning. Second, you need to produce it well so the technique does not distract from the content. In this post, I’ll cover how to conceptualize your content for learning videos, and in future posts I’ll share several tips on how to make your video look good and keep viewers focused on learning.
Two things that usually leap out at me when I see a poorly produced learning video are – 1) the video was poorly structured, and 2) the content elements meant to engage viewers (such as music, interviews and special effects) were all over the place. I also see production mistakes but that’s another discussion for a future post. I have found the best way to come up with engaging content that leads to effective learning is to first build a robust structure. Once you have done that you can juice it up with music and effects.
(Read more)]]></description>
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