Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more

Tony Zambito

550 contributions

33 followers

TONY ZAMBITO

save
Customer Insight and Buyer Personas
Marketing and Advertising, New York

Tony is the founder and leading authority in buyer personas for B2B Marketing. In 2002, Tony established the first buyer persona development methodology designed specifically for B2B Marketing and Sales. This innovation has helped leading companies gain a deeper understanding of their buyers resulting in improved lead generation and revenue performance. Tony has empowered Fortune 100 organizations with operationalizing buyer personas to communicate deep customer insights and tell the story of their buyer. He holds a B.S. in Business and an M.B.A. in Marketing Management.

Recent Activity

3 Steps For Finding Profound Buyer Insights Like Sherlock Holmes more

Added to C-Suite, Chief Marketing Officer (CMO), Market Research 2.0, Customer Relationship Management, Content Strategy, Business Strategy, Customer Experience, Brand Marketing, Sales Strategies, Global Marketing, Lead Generation, Sales 2.0, Content Marketing, Voice of the Customer, Marketing Strategy, Marketing Innovation, Customer Value, Product Marketing, Digital Business 1 day ago

3 Steps For Finding Profound Buyer Insights Like Sherlock Holmes more

Added to Business-to-Business Marketing 1 day ago

What is a Buyer Insight? more

Added to Branding, Sales Enablement, Customer Relationship Management, Chief Marketing Officer (CMO), Interactive Marketing, Content Strategy, Business Strategy, Customer Experience, Marketing Challenges, Global Marketing, Sales Strategies, Brand Marketing, Content Management Technology, Sales 2.0, Sales Performance Management, Product Management, Integrated Marketing, Content Marketing, Marketing Strategy, Voice of the Customer, Product Marketing 10 days ago

What is a Buyer Insight? more

Added to Business-to-Business Marketing 10 days ago

How Activity-Based Buyer Persona Development Generates Opportunities more

Added to Business-to-Business Marketing, Brand Marketing, Lead Generation, Strategic Marketing, Chief Marketing Officer (CMO), Market Research 2.0, Sales 2.0, Content Strategy, Content Marketing, Marketing Strategy, Marketing Challenges, Product Marketing 14 days ago

Map Content to the 5 Phases of the B2B Buyer Persona Buying Cycle more

Added to Business-to-Business Marketing 15 days ago

Map Content to the 5 Phases of the B2B Buyer Persona Buying Cycle more

Added to Strategic Marketing, Chief Marketing Officer (CMO), Interactive Marketing, Content Strategy, Business Strategy, Marketing Challenges, Global Marketing, Brand Marketing, Lead Generation, Content Management Technology, Online Brand Marketing, Sales 2.0, Integrated Marketing, Content Marketing, Marketing Strategy, Product Marketing 15 days ago

How Google is Beating Apple with Buyer Foresight (What B2B Marketers... more

Added to Leadership, Market Research 2.0, Chief Marketing Officer (CMO), Content Strategy, Business Strategy, Marketing Challenges, Consumer Marketing, Business-to-Business Marketing, Brand Marketing, Global Marketing, Product Management, Google Products, Content Marketing, Marketing Strategy, Marketing Innovation, Product Marketing 17 days ago

3 Ways to Lead Your Market with Buyer Foresight more

Added to Customer Relationship Management, Chief Marketing Officer (CMO), Content Strategy, Business Strategy, Marketing Challenges, Customer Experience, Business-to-Business Marketing, Brand Marketing, Global Marketing, Sales Strategies, Business Intelligence, Sales 2.0, Sales Performance Management, Content Marketing, Marketing Strategy, Voice of the Customer 20 days ago

4 Reasons Why Content Marketing Should Care About Audience Development more

Added to Sales Enablement, Chief Marketing Officer (CMO), Interactive Marketing, Content Strategy, Marketing Challenges, Brand Marketing, Global Marketing, Sales Strategies, Lead Generation, Sales 2.0, Content Marketing, Integrated Marketing, Marketing Strategy, Product Marketing 23 days ago

Network

No users being followed.


Search Cancel