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Tony Zambito

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TONY ZAMBITO

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Chief Buyerologist
Market Research, New York

Tony Zambito is Founder and Principal of the buyer research and strategy firm Buyerology℠. He is the originator of the buyer persona research methodology as well as Business Buyergraphics™ that are widely used to make informed decisions from buyer insights. Tony also served in the role of Vice President in Sales and Marketing capacities for TRW, Knight-Ridder, and Compaq (HP). He holds a B.S. in Business and an M.B.A. in Marketing Management. Read Tony’s blog Buyerology Now for insightful commentary on changing buyer behavior.

Recent Activity

The State of Buyer Personas 2012 | Buyerology more

Added to Leadership, Sales Enablement, Market Research 2.0, Customer Relationship Management, Content Strategy, Business Strategy, Customer Experience, Marketing Challenges, Sales Strategies, Sales Operation Management, Lead Generation, Sales 2.0, Sales Performance Management, Content Marketing, Marketing Strategy, Product Marketing 9 days ago

Is Your Organization Likeable? Are You Attracting the Right Buyers? |... more

Added to Leadership, Telepresence, Sales Enablement, Customer Relationship Management, Market Research 2.0, Business Strategy, Sales Training, Customer Experience, Marketing Challenges, Management Ideas, Business-to-Business Marketing, Sales Operation Management, Sales Strategies, Lead Generation, Sales 2.0, Business Intelligence, Sales Performance Management, Marketing Strategy, Revenue Optimization, Marketing Innovation, User Engagement, Customer Value, Product Marketing 27 days ago

Can You Predict Your Ideal Scenarios For Lead Nurturing? | Buyerology more

Added to Telepresence, Sales Enablement, Customer Relationship Management, Market Research 2.0, Business Strategy, Sales Training, Customer Experience, Marketing Challenges, Management Ideas, Global Marketing, Sales Strategies, Sales Operation Management, Lead Generation, Internet Marketing, Email Marketing, Business Intelligence, Sales 2.0, Sales Performance Management, Integrated Marketing, Marketing Strategy, Revenue Optimization, Marketing Analytics, Customer Value, Product Marketing 29 days ago

Can You Predict Your Ideal Scenarios For Lead Nurturing? | Buyerology more

Added to Business-to-Business Marketing 29 days ago

Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps... more

Added to Sales Operation Management, Content Strategy, Content Marketing, Sales Training 40 days ago

Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps... more

Added to Email Marketing, Customer Relationship Management, Business Strategy, Marketing Strategy, Marketing Challenges, Product Marketing 40 days ago

Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps... more

Added to Business-to-Business Marketing, Sales Strategies, Lead Generation, Sales Enablement, Sales 2.0, Sales Performance Management 40 days ago

Use Buyer-Based Selling To Engage The New SMB Buyer | Buyerology more

Added to Salesforce.com (CRM) 50 days ago

Use Buyer-Based Selling To Engage The New SMB Buyer | Buyerology more

Added to Sales Operation Management, Sales Strategies, Sales Enablement, Market Research 2.0, Sales 2.0, Sales Performance Management, Sales Training, Marketing Strategy, Marketing Challenges, Product Marketing 50 days ago

Use Buyer-Based Selling To Engage The New SMB Buyer | Buyerology more

Added to Business-to-Business Marketing, Leadership, Lead Generation, Chief Marketing Officer (CMO), Customer Relationship Management, C-Suite, Business Intelligence, Business Strategy, Customer Experience, Management Ideas, Customer Value 50 days ago

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