TULIN PLEDGER

A highly successful and ambitious CIM qualified marketing professional with 15 years experience within the software industry, Tulin Pledger has a solid background in managing both tactical and strategic marketing initiatives on a UK, EMEA and global scale.

Pledger's career began when the World Wide Web was just taking off in the early 1990s and, along with the industry in general, has experienced exponential growth and great successes.

Born and bred in London, UK, Pledger graduated in 1991 with a degree in Business. Her love for IT marketing started when she joined Macro 4 plc, a UK publically listed Systems Management Company, and has been nurtured over the years at companies such as Redwood Software, IXOS Software, Open Text, Mobius and ASG, with each of her achievements.

Her career has seen the scope of marketing expand in many directions from the days of fax mailers to the growth of the email marketing discipline. She has become an accomplished professional in all areas of the IT marketing mix, from direct mail right through to search marketing and social media.

Tulin's expertise lies in strategy, market positioning and brand awareness and she has a deep level of practical experience in working alongside sales teams and planning lead generation and awareness programs, telemarketing, events, webcasts and trade shows. With a proficiency in all areas of the communications mix, Pledger has an aptitude for managing successful PR, analyst relations, customer communication a