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<title><![CDATA[Urs E. Gattiker]]></title>
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<description><![CDATA[Internationally-renowned security and risk technologist, author and blogger Urs E. Gattiker, is both a Founder and the Chief Technology Officer of CyTRAP Labs GmbH. CyTRAP Labs provides corporate governance and social media services to organizations worldwide.
Urs E. Gattiker is the inventor of My.ComMetrics.com - a web-based software tool that allows users to benchmark their blogs and rank them against their competitors.]]></description>
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<title><![CDATA[Very useful links: eBookers to Twitter via Google]]></title>
<link>http://commetrics.com/articles/very-useful-links-ebookers-to-twitter-via-google/</link>
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<pubDate>Sun, 22 Nov 2009 13:56:34 EST</pubDate>
<description><![CDATA[ComMetrics Week in Review: eBookers brings spam to Twitter in a big way while Google invades privacy with Chrome. Plus, free tools and more!]]></description>
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<title><![CDATA[Measuring ROI: Why it fails - KPI, cost-benefit analysis]]></title>
<link>http://commetrics.com/articles/metrics-2/</link>
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<pubDate>Thu, 19 Nov 2009 03:02:27 EST</pubDate>
<description><![CDATA[ROI is a financial term now used to measure the success of social media campaigns, but it fails. Find out how using cost-benefit analysis does it right.]]></description>
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<title><![CDATA[Measuring ROI: Why it fails - KPI, cost-benefit analysis]]></title>
<link>http://commetrics.com/articles/metrics-2/</link>
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<pubDate>Thu, 19 Nov 2009 03:02:23 EST</pubDate>
<description><![CDATA[ROI is a financial term now used to measure the success of social media campaigns, but it fails. Find out how using cost-benefit analysis does it right.]]></description>
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