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<title><![CDATA[Urs E. Gattiker]]></title>
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<description><![CDATA[Social media measurement for brands]]></description>
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<title><![CDATA[Storied infographics: Why do they fail?]]></title>
<link>http://commetrics.com/articles/storied-infographics-why-do-they-fail/</link>
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<pubDate>Tue, 31 Jan 2012 15:24:55 EST</pubDate>
<description><![CDATA[Statistics and infographics are best understood if used together with a metaphor or analogy. We explain how to make this work for you.]]></description>
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<title><![CDATA[Commercials: What ROI?]]></title>
<link>http://commetrics.com/?p=17851</link>
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<pubDate>Mon, 09 Jan 2012 01:50:19 EST</pubDate>
<description><![CDATA[Should you follow the 3,000 brands that run social media campaigns on Twitter, Facebook, etc. and spend up to US$4 for each new follower? Why not?]]></description>
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<title><![CDATA[Could Google+ fail in 2012?]]></title>
<link>http://commetrics.com/articles/have-a-real-conversation-instead/#comments</link>
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<pubDate>Sun, 11 Dec 2011 04:31:00 EST</pubDate>
<description><![CDATA[Apple decides to take on Google and Facebook, launches social network. If that happens I will be in real trouble timewise. Will you manage?]]></description>
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