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178 contributions

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VJ BALA

Head of Marketing, Manufacturing Industry

Information Technology and Services, Washington D.C. Metro Area

Business leader and market strategist interested in technology, innovation, sustainability, and social entrepreneurship. Over 15 years experience in innovative application of technology in product development, business operations and marketing. Pioneered Internet and e-business strategies in automotive and high-tech industries. Now building a global marketing model for the manufacturing industry at Infosys. Winner of multiple leadership and excellence awards.

• Lead marketing worldwide for global IT services firm to drive differentiation and growth in manufacturing.
• Directed marketing for global IT services leader to expand footprint in lifesciences.
• Developed market strategies to direct solutions development and go-to-market for global IT leader.
• Managed strategy and operations engagements for IT services, software and Government clients.
• Implemented process and technology initiatives to digitize product development for global automotive supplier.

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