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<title><![CDATA[Wilson Raj]]></title>
<link>/profile/wilson-raj/wraj945/rss20/</link>
<description><![CDATA[Global marketing strategist with an 18-year career in diverse industries building brand value through an astute ability to judiciously leverage and integrate all core marketing disciplines. Strong qualifications in traditional and digital marketing, corporate branding, marketing communications, and public relations. Expertise in customer intelligence, analytics, social media monitoring technologies, and market research. Skilled in creating a shared corporate vision and passionate about producing meaningful and engaging experiences for consumers and businesses.]]></description>
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<title><![CDATA[Embracing Big Data Can Add Years to a CMO’s Tenure]]></title>
<link>http://bit.ly/Xex5Z3</link>
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<pubDate>Fri, 21 Dec 2012 21:15:20 EST</pubDate>
<description><![CDATA[While the average tenure of a CMO has increased from 23.6 to 43 months since 2004, questions remain about the CMO’s long-term fate. Why do some believe the CMO will go the way of the dinosaur, while others see the CMO evolving into the CVBO (Chief Value Building Officer)?]]></description>
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<title><![CDATA[Case Study: Chico’s Extends Its Customer Insights With Social Media Analytics]]></title>
<link>http://www.retailtouchpoints.com/shopper-engagement/1672-chicos-extends-its-customer-insights-with-social-media-analytics-</link>
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<pubDate>Tue, 03 Jul 2012 16:04:02 EDT</pubDate>
<description><![CDATA[A number of successful retailers are seeing positive results from the use of social media analytics. At Chico's FAS, for example: “Our success is rooted in a heritage of listening and responding to what our consumers want,” Jessica Wells, VP of Social Marketing for Chico’s FAS, told Retail TouchPoints. To help maintain that success, “we’ve implemented a social media analytics tool to better understand what is being said about our brands and where people are saying it. We then apply this intelligence to our core decision making.”]]></description>
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<title><![CDATA[Top five ways high-performance analytics will transform marketing]]></title>
<link>http://www.sas.com/knowledge-exchange/customer-intelligence/featured/top-five-ways-high-performance-analytics-will-transform-marketing/index.html</link>
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<pubDate>Tue, 03 Jul 2012 15:51:23 EDT</pubDate>
<description><![CDATA[Everyone's talking about high-performance analytics (HPA), but how can it help you improve your marketing and customer engagement? How can HPA help you make quicker decisions in an ever-shrinking window of opportunity? Wilson Raj has answers.]]></description>
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