YURY KAPKO

Yury Kapko is an independent professional with expertise in areas of strategic marketing and finance. He completed numerous research projects on subjects of pricing, strategic positioning and sales effectiveness. Yury is also an author of various articles covering these subjects.

He provided consulting advice and worked closely with large and medium-size enterprises such as Purolator, KPMG and Summit Group. Throughout his work, Yury developed a number of models and frameworks used to assess competitive positioning of the firm, based on external factors, internal capabilities and customer segmentation.