Media Coaching Tips: 5 Mistakes to avoid

I just heard a very skilled interviewee on the radio make several gaffs that made me not want to listen to him. Even though he was clearly lively and entertaining his attitude was a condescending and a bit snooty. Tone is more important than words. If we're turned off by your tone, most likely we're not going to buy your book, product, join your cause or become one of your loyal fans.