Most Active Articles 2009-11-24T07:21:39.565-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:public-relations Vojtech Horna vhorna101 urn:com:businessweek:bx:article:14947478209718412876-cfe0617786f0bf27dfbc53f3fdc371d6 2009-11-19T17:23:22.221-05:00

Supreme Court Justice Anthony Kennedy learned a valuable public relations lesson courtesy of a high school newspaper: small mistakes can turn into big problems very quickly in the Internet age.

Supreme Court Justice Anthony Kennedy learned a valuable public relations lesson courtesy of a high school newspaper: small mistakes can turn into big problems very quickly in the Internet age. http://blog.makovsky.com/2009/11/transparency-and-power-of-free-speech.html#links Ken Makovsky kmakovsky105 1 1 0 0 urn:com:businessweek:bx:article:6530382125449624442-01d84631a8adb5383b1a23ca7a385b5b 2009-11-16T14:49:56.455-05:00

As social media has grown in acceptance within companies over the past few years, one debate never seems to go away – whether agencies should be involved in social media communications, or whether the only way to maintain an “authentic voice” is for companies to undertake it all themselves.

As social media has grown in acceptance within companies over the past few years, one debate never seems to go away – whether agencies should be involved in social media communications, or whether the only way to maintain an “authentic voice” is for companies to undertake it all themselves. http://www.socialmediatoday.com/SMC/142863 George Millington II gmillingtonii402 5 3 0 2 urn:com:businessweek:bx:article:14709149711742599995-769553a81822142ba26a3b28420e85dd 2009-11-17T14:49:38.532-05:00

This is a guest post by Alison Kenney, a Boston-based independent PR practitioner with over 15 years of experience in the field. In today’s tight labor market, employers want PR pros with the whole package: strong writing skills, a convincing...

This is a guest post by Alison Kenney, a Boston-based independent PR practitioner with over 15 years of experience in the field. In today’s tight labor market, employers want PR pros with the whole package: strong writing skills, a convincing... http://lindsayolson.com/do-you-have-a-pr-personality/ Lindsay Olson lolson589 2 2 0 0 urn:com:businessweek:bx:article:9789926334934749637-b6ac49f28d01a732d7084be641e592e5 2009-11-17T13:59:10.765-05:00

The outlook for newspapers is looking pretty dismal these days. But don't give up hope on using PR to spread your message through the print medium just yet. My article will share some interesting statistics on the changes in the newspaper industry, which you can actually use to your benefit.

The outlook for newspapers is looking pretty dismal these days. But don't give up hope on using PR to spread your message through the print medium just yet. My article will share some interesting statistics on the changes in the newspaper industry, which you can actually use to your benefit. http://www.emsincorporated.com/print-circulations-tank-as-online-media-takes-over/ Marsha Friedman mfriedman294 1 1 0 0 urn:com:businessweek:bx:article:7665514422931036945-b8c7854877c750404ceb33ccdeaf7e50 2009-11-16T12:38:29.755-05:00

Recently, I presented at PubCon on the intersection of social media and PR. The session title was “experts on PR and Twitter,” however the session description went on to discuss a variety of networks. Therefore my interpretation was to speak on the...

Recently, I presented at PubCon on the intersection of social media and PR. The session title was “experts on PR and Twitter,” however the session description went on to discuss a variety of networks. Therefore my interpretation was to speak on the... http://www.toprankblog.com/2009/11/social-media-pr/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+OnlineMarketingSEOBlog+%28Online+Marketing+Blog%29&utm_content=Netvibes George Millington II gmillingtonii402 1 0 0 1 urn:com:businessweek:bx:article:2233129841182128761-67e8d699dbba4c5d10b7f9a19f5d6fc6 2009-11-17T14:41:33.671-05:00

This is a guest post by Alison Kenney. Whether you’re looking for a job in PR or just interested in expanding your professional network in the industry, you’ve surely explored social media and online networking. Social media differs from traditional...

This is a guest post by Alison Kenney. Whether you’re looking for a job in PR or just interested in expanding your professional network in the industry, you’ve surely explored social media and online networking. Social media differs from traditional... http://lindsayolson.com/building-an-online-pr-network/ Lindsay Olson lolson589 0 0 0 0 urn:com:businessweek:bx:article:10308564218754582137-b109e9b1410496b1da0fbb4a85d03979 2009-11-16T18:13:50.121-05:00

Close journalism schools? No! Train professional journalists and pay them a living wage. Democracy depends on it!

Close journalism schools? No! Train professional journalists and pay them a living wage. Democracy depends on it! http://blog.makovsky.com/2009/11/close-journalism-schools.html#links Ken Makovsky kmakovsky105 2 2 0 0 urn:com:businessweek:bx:article:10861621043854645970-771c9b857298b39e9064346b108b61b3 2009-11-05T12:50:21.384-05:00

Connect with Ron Welcome to the Immediate Influence blog exploring the power of influence, social media, and beyond. I'd love to connect with you directly, check me out on Twitter and be sure to subscribe to the blog for updates. -- Ron Hudson

Connect with Ron Welcome to the Immediate Influence blog exploring the power of influence, social media, and beyond. I'd love to connect with you directly, check me out on Twitter and be sure to subscribe to the blog for updates. -- Ron Hudson http://immediateinfluenceblog.com/25-of-the-most-powerful-influential-women-in-social-media-2009/ George Millington II gmillingtonii402 29 28 0 1 urn:com:businessweek:bx:article:13814391281098207071-2897add7b588a55bb99830b0a70ed97a 2009-11-16T12:09:44.016-05:00

Social media is the new face of the Web. Just as the Internet revolutionized information sharing during the 1990s, social media is radically altering how people communicate and share information today. If you want to succeed on the Web, a solid social network presence is required.

Social media is the new face of the Web. Just as the Internet revolutionized information sharing during the 1990s, social media is radically altering how people communicate and share information today. If you want to succeed on the Web, a solid social network presence is required. http://www.pamorama.net/2009/11/16/6-ways-social-media-can-enhance-your-business/ Pam Dyer pdyer868 0 0 0 0 urn:com:businessweek:bx:article:12225031141495830498-37095b1a60013be6d50e2c5ba5b5816c 2009-11-13T14:46:00.488-05:00

http://blog.hubspot.com/blog/tabid/6307/bid/5305/Top-Inbound-Marketing-Stories-of-the-Week-Get-with-the-Social-Media-Program.aspx?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+HubSpot+%28HubSpot%29&utm_content=Netvibes George Millington II gmillingtonii402 1 0 0 1 urn:com:businessweek:bx:article:5805499784343602680-b1e9a35e6c539c82a541d1d641166528 2009-11-11T12:23:11.292-05:00

Absolutely...yes it is. You shouldn't even have to question it. I've launched six blogs since 2006, and the one thing I have learned from each one is that your blog is your voice. If it is a business blog, then it serves as your corporate voice. If it is a personal blog, then it is representative of your personal voice.

Absolutely...yes it is. You shouldn't even have to question it. I've launched six blogs since 2006, and the one thing I have learned from each one is that your blog is your voice. If it is a business blog, then it serves as your corporate voice. If it is a personal blog, then it is representative of your personal voice. http://www.socialmediatoday.com/SMC/141482 George Millington II gmillingtonii402 2 1 0 1 urn:com:businessweek:bx:article:15243415457759362807-9765834c312856c0e25c39a484b1542b 2009-11-12T14:12:48.385-05:00

Traditional B2B marketers who resist social media aren't much different. They resist social media because it doesn't work when they use it as another outbound marketing channel. Instead of rejecting social media as a channel, traditional marketers need to reject their outbound approach to marketing.

Traditional B2B marketers who resist social media aren't much different. They resist social media because it doesn't work when they use it as another outbound marketing channel. Instead of rejecting social media as a channel, traditional marketers need to reject their outbound approach to marketing. http://blog.hubspot.com/blog/tabid/6307/bid/5303/Why-Doesn-t-Social-Media-Work-for-Traditional-B2B-Marketers-Because-They-re-Traditional-B2B-Marketers.aspx George Millington II gmillingtonii402 3 1 0 2 urn:com:businessweek:bx:article:15407150023510724887-174efc77995e7cd8b51e80d674c2692d 2009-11-09T12:35:54.116-05:00

“How can a start-up with a few employees and a tiny marketing budget get its name out there?” The question appeared perfect for a panel that included blogger and Twitter star Chris Brogan, Hubspot’s CEO and Inbound Marketing author Brian Halligan, and this blogger, who has worked on the launch of numerous companies and brands including Lotus, Monster.com, and Lending Tree, not to mention another dozen that never made it.

“How can a start-up with a few employees and a tiny marketing budget get its name out there?” The question appeared perfect for a panel that included blogger and Twitter star Chris Brogan, Hubspot’s CEO and Inbound Marketing author Brian Halligan, and this blogger, who has worked on the launch of numerous companies and brands including Lotus, Monster.com, and Lending Tree, not to mention another dozen that never made it. http://blog.hubspot.com/blog/tabid/6307/bid/5297/10-Ways-a-Start-Up-Can-Use-Social-Media-to-Market-Itself.aspx George Millington II gmillingtonii402 4 3 0 1 urn:com:businessweek:bx:article:11975549922589582697-61997eb959fc848866b87602cb5c38c1 2009-11-11T17:05:55.082-05:00

The most radical shift to media in recent years is that we now have a central real-time hub that serves to enhance every other content platform on the web. Sure, we could always use RSS for blogs, and sign up to follow a person’s activity on a video or photo sharing site, but used correctly, Twitter (Twitter) now provides a one-stop, real-time service for all of a person’s content. It allows us something that in the past only huge corporations could have: our own broadcasting network. If you’re on Twitter, and to a certain extent Facebook (Facebook), you are in the broadcasting business.

The most radical shift to media in recent years is that we now have a central real-time hub that serves to enhance every other content platform on the web. Sure, we could always use RSS for blogs, and sign up to follow a person’s activity on a video or photo sharing site, but used correctly, Twitter (Twitter) now provides a one-stop, real-time service for all of a person’s content. It allows us something that in the past only huge corporations could have: our own broadcasting network. If you’re on Twitter, and to a certain extent Facebook (Facebook), you are in the broadcasting business. http://mashable.com/2009/11/11/twitter-media-landscape/ George Millington II gmillingtonii402 1 0 0 1 urn:com:businessweek:bx:article:17583772513211289502-1313408a89fc1d6ad67a28728915fb5b 2009-11-10T12:44:47.646-05:00

continues to spread its wings across the Web. On Tuesday, LinkedIn and Twitter announced a partnership to bring tweets to LinkedIn, the social networking site for professionals. This comes on the heels of announcements by Microsoft and Google that...

continues to spread its wings across the Web. On Tuesday, LinkedIn and Twitter announced a partnership to bring tweets to LinkedIn, the social networking site for professionals. This comes on the heels of announcements by Microsoft and Google that... http://bits.blogs.nytimes.com/2009/11/10/tweets-are-coming-to-linkedin/?ref=technology George Millington II gmillingtonii402 2 0 0 2 urn:com:businessweek:bx:article:15110063280529125764-5f2e0bd15cc5e044f10724efda5995a4 2009-11-10T18:40:08.568-05:00

Not only are ignorant publicists baiting professional journalists to roast them publicly for their sins, but they are begging to get it from their own kind too.

Not only are ignorant publicists baiting professional journalists to roast them publicly for their sins, but they are begging to get it from their own kind too. http://www.prrockandroll.com/2009/11/when-publicists-spam-other-publicists.html Drew Kerr dkerr475 1 1 0 0 urn:com:businessweek:bx:article:4245475913825245336-6122ef9af5af93a49f64ce3d15a2d4a8 2009-11-05T12:29:50.192-05:00

All the basic themes of classic storytelling work in any culture and in any language. But this doesn’t mean you can develop stories in your home market, fling them over the fence to far-reaching countries and expect them to resonate with the local...

All the basic themes of classic storytelling work in any culture and in any language. But this doesn’t mean you can develop stories in your home market, fling them over the fence to far-reaching countries and expect them to resonate with the local... http://www.ishmaelscorner.com/2009/11/04/classic-storytelling-still-requires-local-characters/ Lou Hoffman lhoffman804 8 7 0 1 urn:com:businessweek:bx:article:1151771550175225012-b7fc360d7d40f846ad7e880fdbbedf41 2009-11-12T18:17:32.573-05:00

What is the greatest gift of the Internet? We have become a nation of writers. This is not only a gift for the PR industry, but a gift to the world, as effective communications is at the heart of everything…from profitable business to world peace.

What is the greatest gift of the Internet? We have become a nation of writers. This is not only a gift for the PR industry, but a gift to the world, as effective communications is at the heart of everything…from profitable business to world peace. http://blog.makovsky.com/2009/11/nation-of-writers.html#links Ken Makovsky kmakovsky105 0 0 0 0 urn:com:businessweek:bx:article:6281460210325411495-3d66e950eb20c03357a963937c72a6ef 2009-10-14T13:02:01.686-04:00

This is a good start, but also key is the ability to maximize SEO for all PR/social media activities, which requires a working knowledge of digital technologies, including HT...ML. Also, more than anything, a PR/social media practitioner cannot be effective unless he/she understands broader marketing/communications strategies, competitive dynamics and client business opportunities/challenges -- and can turn this knowledge into strategic, high-impact, and measurable communications programs.

This is a good start, but also key is the ability to maximize SEO for all PR/social media activities, which requires a working knowledge of digital technologies, including HT...ML. Also, more than anything, a PR/social media practitioner cannot be effective unless he/she understands broader marketing/communications strategies, competitive dynamics and client business opportunities/challenges -- and can turn this knowledge into strategic, high-impact, and measurable communications programs. http://blog.hubspot.com/blog/tabid/6307/bid/5184/What-s-the-Ideal-Profile-for-a-Modern-PR-Person.aspx George Millington II gmillingtonii402 17 14 2 1 urn:com:businessweek:bx:article:927459673448841186-e71f528a86cde0c7ee1770eccd221a40 2009-11-05T12:47:53.373-05:00

http://www.socialmediatoday.com/SMC/139775 George Millington II gmillingtonii402 1 0 0 1 urn:com:businessweek:bx:article:5333051599687715115-d74eb4935b3e85899839820c13cb85fc 2009-11-08T09:28:50.809-05:00

It wasn’t terribly long ago that public relations was essentially a monologue – one-way messaging. Today it’s a dialogue and PR today is about driving market-related conversations and, to the extent possible, shaping them.

It wasn’t terribly long ago that public relations was essentially a monologue – one-way messaging. Today it’s a dialogue and PR today is about driving market-related conversations and, to the extent possible, shaping them. http://www.cloudbook.net/christine-crandell-article-the-art-of-conversing Christine Crandell ccrandell590 1 1 0 0 urn:com:businessweek:bx:article:16662444840315927679-7b82531d4c57a1dc585aea3be1056226 2009-11-03T12:43:19.320-05:00

This Thursday, October 29th, we will be holding the SEO Tricks and Treats Workshop to help business owners learn about some of the most recent trends in the Internet Marketing industry. You don’t have to be haunted by poor website rankings anymore.

This Thursday, October 29th, we will be holding the SEO Tricks and Treats Workshop to help business owners learn about some of the most recent trends in the Internet Marketing industry. You don’t have to be haunted by poor website rankings anymore. http://www.seo.com/blog/seo-tricks-and-treats-workshop/ George Millington II gmillingtonii402 1 0 0 1 urn:com:businessweek:bx:article:8322784106019629230-4e2aeee681212ebc7806e2719abd4e0f 2009-11-03T12:36:48.480-05:00

http://www.socialmediatoday.com/SMC/139243 George Millington II gmillingtonii402 1 0 0 1 urn:com:businessweek:bx:article:12082189030416845174-c8c2fae50426e4333c79b306847630b2 2009-11-01T08:46:54.557-05:00

L’INGEGNERE AZZANNA. Sembrava spento, svogliato, distratto. Ma poi l’ingegnere De Benedetti s’è voltato ringhiando contro quelli che lo braccavano. Mentre i direttori di Repubblica e Corriere della Sera si azzuffano come mai era successo Opinioni...

L’INGEGNERE AZZANNA. Sembrava spento, svogliato, distratto. Ma poi l’ingegnere De Benedetti s’è voltato ringhiando contro quelli che lo braccavano. Mentre i direttori di Repubblica e Corriere della Sera si azzuffano come mai era successo Opinioni... http://www.cutuli.it/magazine/prima-comunicazione-n-399-ottobre-2009 Carmelo Cutuli ccutuli992 2 2 0 0 urn:com:businessweek:bx:article:13452711637847331250-000223e3751252146c96f7bc4fa57a01 2009-11-06T14:14:48.096-05:00

Steve Harris, former communications director of General Motors, was one of five featured panelists at the Council of PR Firms’ October 29 Critical Issues Forum program: “Aftershock: Rebuilding Trust and Confidence in 2010. “ Steve made some salient points about GM, both pre- and post-bankruptcy. Here they are...

Steve Harris, former communications director of General Motors, was one of five featured panelists at the Council of PR Firms’ October 29 Critical Issues Forum program: “Aftershock: Rebuilding Trust and Confidence in 2010. “ Steve made some salient points about GM, both pre- and post-bankruptcy. Here they are... http://blog.makovsky.com/2009/11/communications-perspectives-on-gm.html#links Ken Makovsky kmakovsky105 1 1 0 0