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PUBLIC RELATIONS
With less money to spend on ads, more companies are relying on public relations campaigns to get their messages out. This topic covers public relations strategies, campaigns, people in PR, and stories about companies and people that are affecting the industry.
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While new technology and online media are forcing a lot of the change in the field of public relations, the same is...
A sharp guide to writing more effective press releases and pitch letters, with emphasis on better lead paragraphs.
John Huntsman Ambassador to China – Good Choice or Good PR? President Obama’s recent confirmation of Utah Governor John...
I’ve identified a few words and phrases that have been so overused, misused and abused that they no longer have any...
We've been covering the ongoing battle between tissue maker Kimberly-Clark and the environmental community for awhile...
Clay Shirky delves deep into this growth of media, pointing out that there have only been 4 times in the last 500 years...
I just left GreenBuild in Boston. While there were some great companies there promoting fabulous products, there was...
HP and Greenpeace - When CSR Hits the Fan Hewlett Packard is feeling the heat from Greenpeace after a little roof...
TechCrunch's Robin Wauters rants about the jargon he would love to see banned.
Shortly after GM’s bankruptcy filing, the company unveiled a new ad campaign on television and the Internet.
Unless the company you work for or your client is the 800-pound gorilla of your industry or a Fortune 500 company,...
Survey shows missed opportunity: CEOs view PR executives as strategic contributors, but most PR professionals see...
What business leaders can learn from the NFL's mishandling of the Vick reinstatement
Taking a sport from being referred to as “human bleep-fighting” to the point where everyday fans know, and understand,...
Hint – it happens long before the campaign begins. Watch C-SPAN on any given evening and watch members of Congress and...
You can do well by doing 'good.' Survey reveals that companies are successfully using CSR as a growth strategy.
An arbitrary immigration cap, instead of one based on industry needs, hurts our reputation at home and abroad.
"Pay for play" seems like a back-up plan for a company that is just plain insecure about public relations.
Here is proof that consumers trust bloggers for purchasing decisions.
Media and hype are inseparable. That is why it is valuable (and fun) to look through and beyond the amazement spewed by...
Once upon a time in a Sand Hill Road conference room, an entrepreneur, a VC and a PR consultant met to discuss the...
The Food and Drug Administration's position on acetaminophen, the active ingredient in Tylenol, is giving parent...
Come on, Corporate America! Corporate Social Responsibility also boosts your bottom line!
Top Sources: Public Relations
- makovskyblog.blogspot.com
- publicrelationsblogger.com
- socialmediatoday.com
- piercemattiepublicrelations.com
- blog.hubspot.com
- prweekus.com
- blog.pr-vantage.com
- socialmediatoday.com
- SMC:posts
- LinkedIn Answers: Marketing and Sales
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