PR News Webinar: SEM, SEO & Online Writing Tactics to Increase ROI on Your PR Efforts

If there’s one unifying thread of digital communications, it’s search. Understanding how to optimize Web content for search is as critical to meeting your bottom-line goals as is knowing how to write Web content that supports your messaging. Knowing how to conduct a paid search and when to go the SEM route (and when not to) are factors that can have a make or break effect on a PR/marketing...