Is the US radio market ready to party with the Electronic/Dance format?

‘Don’t Stop The Party’ is the Black Eyed Peas’ new motto. But the party hasn’t even started in American radio!

Dance and electronic music are the natural soundtracks to parties and have been programmed on European radio for the past two decades. These once underground music genres reached mainstream attention 10 or 15 years ago thanks to the likes of The Prodigy, The Chemical Brothers,...