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RECESSION MARKETING
In tough economic times, some companies find it best to actually increase their marketing efforts. Doing more for less is key to expanding a marketing plan, and companies must take advantage of free marketing like press releases, blogs, community volunteering, etc. Recession marketing discusses how companies can utilize cost-effective marketing in a down economy.
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economy seems to be taking a nosedive. How should you be prepared to react? What's the optimum marketing strategy in a...
In this week's hire report, we look at recent hires made by hedge fund managers Finisterre Capital, Pershing Square...
In part 1 of a two-part series, I offer five inexpensive suggestions that can lead to productive results. 1.
As more marketers contemplate the looming economic abyss, trade publications such as Advertising Age have begun...
The first thing that comes to mind when you think about marketing during an economic downturn is why bother.
The old recession playbook won’t work this time around.
Firms that are able to increase advertising during recessions are likely to have stronger future earnings, according to...
In a recession, budgets are tightened, jobs are cut, and those who remain are expected to do more with less.
Seven Tips To Survive and Thrive in the Recession - Chris Cardell style Monday, 05 Jan 2009 at 16:19 | perm link Chris...
What can Romano’s Macaroni Grill’s re-engineering of its tomato bruschetta dish teach us about innovation in a...
Top 5 Shoe String Marketing Ideas for 2009 2009 is going to be a challenging year for many companies. Where do you turn...
The current economic picture is certainly a gloomy one, with massive layoffs, bankruptcies, the collapse of financial...
do you sell stuff to people when nobody's buying? The answer, according to the ad-world gurus, is 'recession marketing.
70s and 80s as prologue, Bradley Johnson conducts perhaps the most in-depth study ever into how and where marketing and...
It is true that customers buy less in an economic recession. But the fact is that they still buy—customers are just...
10 Steps to Take Advantage of Challenging Economic Times to Grow Sales. By Geoffrey James.
Data: Brand Build NOW and Profit
Marketers Should Shift Budgets From Client Acquisition To Client Retention by Jaap Favier with Lisa Bradner, Jean Yves...
As Western companies struggle to navigate the worst economy in generations, here's one piece of advice: Look at places...
And yet, as layoffs mount (the U.S. unemployment rate is at 8.5% and climbing), the number of start-ups is on the rise...
I’ve noticed a variety of reactions to the current recession from dismissal to doom & gloom. This is my take on our...
During financial difficulties, the first thing businesses typically cut back is their marketing budget.
There is no longer any doubt that we are heading for a deep, deflationary recession. But James Howard Kunstler is more...
Top Sources: Recession Marketing
- Forbes.com
- brandingstrategyinsider.com
- BusinessWeek
- Advertising Age
- Adweek Online
- marketingprofs.com
- marketcaptureblog.blogspot.com
- mckinseyquarterly.com
- ReadWriteWeb
- glowmarketing.ca
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