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RECESSION MARKETING
In tough economic times, some companies find it best to actually increase their marketing efforts. Doing more for less is key to expanding a marketing plan, and companies must take advantage of free marketing like press releases, blogs, community volunteering, etc. Recession marketing discusses how companies can utilize cost-effective marketing in a down economy.
Recession Marketing is part of Business Exchange, suggested by
Eldad Granot.
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In part 1 of a two-part series, I offer five inexpensive suggestions that can lead to productive results. 1.
Firms that are able to increase advertising during recessions are likely to have stronger future earnings, according to...
In a recession, budgets are tightened, jobs are cut, and those who remain are expected to do more with less.
The old recession playbook won’t work this time around.
The first thing that comes to mind when you think about marketing during an economic downturn is why bother.
As more marketers contemplate the looming economic abyss, trade publications such as Advertising Age have begun...
Seven Tips To Survive and Thrive in the Recession - Chris Cardell style Monday, 05 Jan 2009 at 16:19 | perm link Chris...
It is true that customers buy less in an economic recession. But the fact is that they still buy—customers are just...
Though it may sit in the shadows of today’s shiner marketing techniques, email marketing continues to be an effective,...
Top 5 Shoe String Marketing Ideas for 2009 2009 is going to be a challenging year for many companies. Where do you turn...
The current economic picture is certainly a gloomy one, with massive layoffs, bankruptcies, the collapse of financial...
Data: Brand Build NOW and Profit
do you sell stuff to people when nobody's buying? The answer, according to the ad-world gurus, is 'recession marketing.
And yet, as layoffs mount (the U.S. unemployment rate is at 8.5% and climbing), the number of start-ups is on the rise...
10 Steps to Take Advantage of Challenging Economic Times to Grow Sales. By Geoffrey James.
Throughout the 2008-2009 recession we have seen a rash of articles about why it’s a good time to start a business.
70s and 80s as prologue, Bradley Johnson conducts perhaps the most in-depth study ever into how and where marketing and...
It’s a tough time for a lot of retailers and many are looking for new way to reach and expand their markets.
As Western companies struggle to navigate the worst economy in generations, here's one piece of advice: Look at places...
Market research firm Mintel said the ‘Lipstick Effect' is when women purchase lipstick as a ‘pick-me-up' during hard...
Vast, Conclusive Data says Build Brand NOW and Profit
Bedtime stories and beloved teddy bears? Snack-time silliness and bath-time hijinks? For "mommy bloggers"...
Marketers Should Shift Budgets From Client Acquisition To Client Retention by Jaap Favier with Lisa Bradner, Jean Yves...
Top Sources: Recession Marketing
- Forbes.com
- brandingstrategyinsider.com
- BusinessWeek
- Advertising Age
- marketingprofs.com
- Adweek Online
- marketcaptureblog.blogspot.com
- mckinseyquarterly.com
- ReadWriteWeb
- glowmarketing.ca
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