Most Active Articles 2009-11-26T03:46:07.565-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:recession-marketing Eldad Granot egranot578 urn:com:businessweek:bx:article:12986261052619979860-f8860975adfd00259ff858943b76fa93 2009-11-23T19:49:45.166-05:00

Few entrepreneurs are lucky enough to stumble upon a market that is largely untapped, that represents a solid and repeatable stream of income without too much effort or is represented by passive competition. Almost all of us will need to face the reality that our marketing initiatives need to be constantly on their toes and we need to ensure that we are tinkering and testing various initiatives and responses as we go. Any organization that stands still effectively goes backward and we must be proactively on the lookout for new opportunities and new customers. Follow the link to discover more

Few entrepreneurs are lucky enough to stumble upon a market that is largely untapped, that represents a solid and repeatable stream of income without too much effort or is represented by passive competition. Almost all of us will need to face the reality that our marketing initiatives need to be constantly on their toes and we need to ensure that we are tinkering and testing various initiatives and responses as we go. Any organization that stands still effectively goes backward and we must be proactively on the lookout for new opportunities and new customers. Follow the link to discover more http://www.youngentrepreneur.com/blog/2009/11/key-times-for-market-analysis/ Adam Toren atoren469 0 0 0 0 urn:com:businessweek:bx:article:10603183498663031506-2799a6dede2c9cad64b8870df13ec416 2009-11-17T13:45:13.062-05:00

The recession has brought unprecedented volatility to consumer behaviors, and similar shifts in media consumption - even the NFL and MLB aren't immune. To turn these temporary shifts into long-term loyalty, marketers need to fast-cycle changes to the touchpoint mix that best create emotional connections with consumers.

The recession has brought unprecedented volatility to consumer behaviors, and similar shifts in media consumption - even the NFL and MLB aren't immune. To turn these temporary shifts into long-term loyalty, marketers need to fast-cycle changes to the touchpoint mix that best create emotional connections with consumers. http://mlcwideangle.exbdblogs.com/2009/11/17/what-the-nfl-tells-us-about-consumer-behavior-and-touchpoints/ Marketing Leadership Council tkoopersmith354 3 3 0 0 urn:com:businessweek:bx:article:1162932251613419565-6c770cc586900bb9a3d6e8470590769e 2009-02-02T00:09:00.000-05:00

economy seems to be taking a nosedive. How should you be prepared to react? What's the optimum marketing strategy in a recession? Here, 10 important rules for dealing with the downturn: Don't panic: Most marketers assume that consumers cut their spending

economy seems to be taking a nosedive. How should you be prepared to react? What's the optimum marketing strategy in a recession? Here, 10 important rules for dealing with the downturn: Don't panic: Most marketers assume that consumers cut their spending http://c.moreover.com/click/here.pl?r1799797660&f=9791 522 519 3 0 urn:com:businessweek:bx:article:1113536904224576327-486d7571d5bf187133d20d85b2d5bda3 2009-04-01T12:35:09.618-04:00

In part 1 of a two-part series, I offer five inexpensive suggestions that can lead to productive results. 1. Use all of the buffalo The buffalo was more than a source of meat. Hides became clothing and shelter; bones became tools; sinews became bow strings. Think like a Plains Indian and get the most use out of every marketing effort possible.

In part 1 of a two-part series, I offer five inexpensive suggestions that can lead to productive results. 1. Use all of the buffalo The buffalo was more than a source of meat. Hides became clothing and shelter; bones became tools; sinews became bow strings. Think like a Plains Indian and get the most use out of every marketing effort possible. http://www.marketingprofs.com/9/high-impact-low-budget-ideas-marketing-in-down-economy-part-1-kranz.asp?sp=1 K. Srikrishna ksrikrishna132 223 221 1 1 urn:com:businessweek:bx:article:13743322997589485613-5d90e25e5b1cf442c34ee27493b83456 2009-11-06T13:04:47.477-05:00

In this week's hire report, we look at recent hires made by hedge fund managers Finisterre Capital, Pershing Square Capital Management, Moore Capital Management and recently launched Tyrus Capital. Amidst the tough fundraising market, all of these...

In this week's hire report, we look at recent hires made by hedge fund managers Finisterre Capital, Pershing Square Capital Management, Moore Capital Management and recently launched Tyrus Capital. Amidst the tough fundraising market, all of these... http://www.hedgetracker.com/article/Finisterre-Pershing-Square-Capital-Moore-Capital-and-Tyrus-Capital-boost-marketing-efforts Todd Walker rwienke085 4 4 0 0 urn:com:businessweek:bx:article:7163519899795475245-dde3bab8f6b20a9949899d222ed9e8ce 2008-10-23T15:46:29.757-04:00

As more marketers contemplate the looming economic abyss, trade publications such as Advertising Age have begun dispensing "silver lining" bromides and "chin-up" pat advice--with a colorful cast of branding experts touting the sort of touchy-feely...

As more marketers contemplate the looming economic abyss, trade publications such as Advertising Age have begun dispensing "silver lining" bromides and "chin-up" pat advice--with a colorful cast of branding experts touting the sort of touchy-feely... http://www.forbes.com/2008/04/03/unsolicited-advice-tacking-oped_meb_0403unsolicited.html Michelle Lockett mlockett714 396 392 4 0 urn:com:businessweek:bx:article:12993812984460644085-9ceb6f119759c91cee7c271b54aacfd2 2009-01-12T23:44:38.498-05:00

The first thing that comes to mind when you think about marketing during an economic downturn is why bother. Nobody buys anyways, so why do we need any marketing?

The first thing that comes to mind when you think about marketing during an economic downturn is why bother. Nobody buys anyways, so why do we need any marketing? http://marketcaptureblog.blogspot.com/2008/12/marketing-in-downturn.html Eran Livneh elivneh726 246 243 3 0 urn:com:businessweek:bx:article:7472888666106665118-bad111e1eae48c49b7585405ff7815cb 2009-01-26T13:44:37.294-05:00

The old recession playbook won’t work this time around.

The old recession playbook won’t work this time around. http://www.mckinseyquarterly.com/Corporate_Finance/Performance/the_downturn_new_rules_for_marketers_2262 John A. Byrne jbyrne076 224 221 3 0 urn:com:businessweek:bx:article:7169234688188388755-335e3b92e27558077a66c4dfcfc28bf3 2009-04-19T18:37:26.505-04:00

Firms that are able to increase advertising during recessions are likely to have stronger future earnings, according to a new study by researchers at Oregon State University and Western Oregon University.

Firms that are able to increase advertising during recessions are likely to have stronger future earnings, according to a new study by researchers at Oregon State University and Western Oregon University. http://www.brandingstrategyinsider.com/2009/04/case-builds-for-recession-advertising.html Derrick Daye ddaye890 137 135 2 0 urn:com:businessweek:bx:article:12962216515888427739-f2a4ef75ad559b8ccc4441deedd67a42 2009-04-15T04:45:24.658-04:00

In a recession, budgets are tightened, jobs are cut, and those who remain are expected to do more with less. Given this type of economic reality, it's surprising to hear of an industry reporting an increase in spending on anything, much less on...

In a recession, budgets are tightened, jobs are cut, and those who remain are expected to do more with less. Given this type of economic reality, it's surprising to hear of an industry reporting an increase in spending on anything, much less on... http://www.readwriteweb.com/archives/despite_recession_more_than_50_of_marketers_increase_spending_on_social_media.php Denis R. drasia854 130 128 2 0 urn:com:businessweek:bx:article:3581560233868777982-9cd9d1aade0afb869019db14c8b83208 2009-01-11T16:14:22.864-05:00

Seven Tips To Survive and Thrive in the Recession - Chris Cardell style Monday, 05 Jan 2009 at 16:19 | perm link Chris Cardell is a marketer that many marketers and businesses will have heard of through his prolific self promotion. Cardell offers...

Seven Tips To Survive and Thrive in the Recession - Chris Cardell style Monday, 05 Jan 2009 at 16:19 | perm link Chris Cardell is a marketer that many marketers and businesses will have heard of through his prolific self promotion. Cardell offers... http://www.audiencescentral.co.uk/blog/?to=73,119 Eldad Granot egranot578 182 180 2 0 urn:com:businessweek:bx:article:4478411824085180519-121e17886f4fb68c808f57ee49d995e7 2009-02-22T20:40:21.925-05:00

Top 5 Shoe String Marketing Ideas for 2009 2009 is going to be a challenging year for many companies. Where do you turn when margins are tight and all signs say “proceed with caution”? Here are Glow Marketing’s Top 5 Shoe String Marketing Ideas to...

Top 5 Shoe String Marketing Ideas for 2009 2009 is going to be a challenging year for many companies. Where do you turn when margins are tight and all signs say “proceed with caution”? Here are Glow Marketing’s Top 5 Shoe String Marketing Ideas to... http://glowmarketing.ca/2008/12/30/where-to-turn-in-2009-2/ Sharole Lawrence slawrence944 106 103 1 2 urn:com:businessweek:bx:article:11764113042937511810-97b163508799fc945cfc814144d028b1 2009-02-15T13:01:57.947-05:00

The current economic picture is certainly a gloomy one, with massive layoffs, bankruptcies, the collapse of financial institutions, and a severe credit crunch. But the recession has also injected life into a slew of small businesses ...

The current economic picture is certainly a gloomy one, with massive layoffs, bankruptcies, the collapse of financial institutions, and a severe credit crunch. But the recession has also injected life into a slew of small businesses ... http://www.businessweek.com/smallbiz/content/feb2009/sb2009025_083042.htm Stacy Perman sperman824 97 96 1 0 urn:com:businessweek:bx:article:15436240851490926021-20a959aacfd9d4c588204c5b9ec9e4b2 2009-10-24T22:14:40.023-04:00

What can Romano’s Macaroni Grill’s re-engineering of its tomato bruschetta dish teach us about innovation in a recession? Most marketers are relying on price and promotional shifts to re-position their brands for value. By contrast, savvy marketers...

What can Romano’s Macaroni Grill’s re-engineering of its tomato bruschetta dish teach us about innovation in a recession? Most marketers are relying on price and promotional shifts to re-position their brands for value. By contrast, savvy marketers... http://mlcwideangle.exbdblogs.com/2009/09/17/of-tomato-bruschetta-and-recession-innovation/ Marketing Leadership Council tkoopersmith354 1 1 0 0 urn:com:businessweek:bx:article:1957885272028484302-0497f9eb3c5b6b3253939dbe86c6d614 2009-01-11T22:42:00.000-05:00

do you sell stuff to people when nobody's buying? The answer, according to the ad-world gurus, is 'recession marketing.' It's a way of raising money from lower expectations. Turning the bad times into glad times; dearth into mirth. The messages are

do you sell stuff to people when nobody's buying? The answer, according to the ad-world gurus, is 'recession marketing.' It's a way of raising money from lower expectations. Turning the bad times into glad times; dearth into mirth. The messages are http://c.moreover.com/click/here.pl?r1766937045&f=9791 104 102 2 0 urn:com:businessweek:bx:article:4281691991722681652-18641de04d0559b0ca0bbb1f5a566cfe 2008-12-07T21:22:00.000-05:00

70s and 80s as prologue, Bradley Johnson conducts perhaps the most in-depth study ever into how and where marketing and media has succeeded during downturns. In the 16,000-word Ad Age White Paper that resulted from his research, Johnson relays hundreds

70s and 80s as prologue, Bradley Johnson conducts perhaps the most in-depth study ever into how and where marketing and media has succeeded during downturns. In the 16,000-word Ad Age White Paper that resulted from his research, Johnson relays hundreds http://c.moreover.com/click/here.pl?r1723158148&f=9791 106 104 2 0 urn:com:businessweek:bx:article:2804443552155334871-aebce1db15aaf8903faf469ae9222a9f 2009-01-11T16:05:49.596-05:00

http://www.tukaiz.com/index.php?option=com_content&task=view&Itemid=39&id=171&bsb_midx=1 Eldad Granot egranot578 80 79 1 0 urn:com:businessweek:bx:article:9988052229541559341-7e1030dcfe8073490e5458e0d05488ff 2009-05-04T14:51:06.303-04:00

It is true that customers buy less in an economic recession. But the fact is that they still buy—customers are just choosy about where they spend their money. So the question is, why don’t customers buy from you? Where is your customer loyalty?

It is true that customers buy less in an economic recession. But the fact is that they still buy—customers are just choosy about where they spend their money. So the question is, why don’t customers buy from you? Where is your customer loyalty? http://www.customermanagementiq.com/article.cfm?externalID=676&SID=BusinessExchange&utm_campaign=BusinessExchange&utm_medium=SMO&utm_source=e-bim&utm_content=May4news&utm_term=BX Blake Landau blandau141 35 33 1 1 urn:com:businessweek:bx:article:16150454267869280880-8634bc9cb35136cabb11cb311f33a3e6 2009-02-13T01:50:56.990-05:00

10 Steps to Take Advantage of Challenging Economic Times to Grow Sales. By Geoffrey James.

10 Steps to Take Advantage of Challenging Economic Times to Grow Sales. By Geoffrey James. http://blogs.bnet.com/salesmachine/?p=539 Mike Brown mbrown321 59 58 1 0 urn:com:businessweek:bx:article:15774541637429243727-0b4f77c0b7d8283479e2035cca8777c7 2009-04-17T16:51:26.389-04:00

Data: Brand Build NOW and Profit

Data: Brand Build NOW and Profit http://www.marketingprofs.com/9/brand-stimulus-package-invest-now-in-building-brand-and-profit-randall.asp Kevin Randall krandall080 41 39 1 1 urn:com:businessweek:bx:article:8464670360831108615-b4db0ddd225823ba3cbf574f208c1709 2008-12-10T03:20:45.821-05:00

Marketers Should Shift Budgets From Client Acquisition To Client Retention by Jaap Favier with Lisa Bradner, Jean Yves Lugo Executive Summary (This is a document excerpt) In a recession, consumers look for brands that they know and that support...

Marketers Should Shift Budgets From Client Acquisition To Client Retention by Jaap Favier with Lisa Bradner, Jean Yves Lugo Executive Summary (This is a document excerpt) In a recession, consumers look for brands that they know and that support... http://www.forrester.com/Research/Document/Excerpt/0,7211,47716,00.html Eldad Granot egranot578 75 72 3 0 urn:com:businessweek:bx:article:16794073441707027334-a7a81a82a6595c1bbc8673fd056fb5ec 2009-03-23T11:45:07.138-04:00

As Western companies struggle to navigate the worst economy in generations, here's one piece of advice: Look at places where volatility is business as usual -- emerging markets.

As Western companies struggle to navigate the worst economy in generations, here's one piece of advice: Look at places where volatility is business as usual -- emerging markets. http://online.wsj.com/article/SB123731293002758943.html VJ Bala vbala949 31 29 2 0 urn:com:businessweek:bx:article:17937110292867293818-d4f07f58ff00d1bd123184efcfd4beec 2009-04-13T09:42:09.781-04:00

And yet, as layoffs mount (the U.S. unemployment rate is at 8.5% and climbing), the number of start-ups is on the rise too. Research by Rob Fairlie, professor of economics and finance at the University of California at Santa Cruz (on behalf of the...

And yet, as layoffs mount (the U.S. unemployment rate is at 8.5% and climbing), the number of start-ups is on the rise too. Research by Rob Fairlie, professor of economics and finance at the University of California at Santa Cruz (on behalf of the... http://www.forbes.com/2009/04/07/recession-startup-obstacles-entrepreneurs-management-startup.html?feed=rss_entrepreneurs_entrehr K. Srikrishna ksrikrishna132 26 23 2 1 urn:com:businessweek:bx:article:17133490013311190585-36f24a312c17a6a8fda851babb7abbe8 2009-01-02T17:35:18.278-05:00

I’ve noticed a variety of reactions to the current recession from dismissal to doom & gloom. This is my take on our current situation. Hopefully you’ll find something in it that is helpful. A Horse There is an old folklore that weaves together a...

I’ve noticed a variety of reactions to the current recession from dismissal to doom & gloom. This is my take on our current situation. Hopefully you’ll find something in it that is helpful. A Horse There is an old folklore that weaves together a... http://kynamdoan.com/2008/12/a-horse-a-panda-and-a-recession/ Eldad Granot egranot578 49 48 1 0 urn:com:businessweek:bx:article:9630780685123671532-2a5979418bb965f8e5f30eced3fcbe3d 2008-12-02T14:56:33.944-05:00

During financial difficulties, the first thing businesses typically cut back is their marketing budget. While seemingly a logical step, the reality is that continued marketing during a recession can mean the difference between long term success and...

During financial difficulties, the first thing businesses typically cut back is their marketing budget. While seemingly a logical step, the reality is that continued marketing during a recession can mean the difference between long term success and... http://www.1stonthelist.ca/Articles/recession-marketing/ Eldad Granot egranot578 56 54 2 0