accountHostess filed Chapter 11 (again) this year. Do you Wonder (sorry, bad pun) what happened to drive them back into court...
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RECESSION MARKETING
In tough economic times, some companies find it best to actually increase their marketing efforts. Doing more for less is key to expanding a marketing plan, and companies must take advantage of free marketing like press releases, blogs, community volunteering, etc. Recession marketing discusses how companies can utilize cost-effective marketing in a down economy.
Recession Marketing is part of Business Exchange, suggested by
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For companies in a post-recession rebuilding phase, it is easy to fall prey to the innovation myth.
It is much easier to lose your nerve than it is to regain it, so better not to lose it in the first place.
One isn't always the loneliest number. In fact, it may be all that's needed to operate a successful business.
When it comes to marketing to customers, especially through Emails, there is a solid concept behind which days are the...
Americans sustaineda battering during the recession--and aren't feeling much relief in the two subsequent years of...
Successful companies are always looking for ways to grow their business. Identifying opportunities and turning them...
In my previous article, Enhance the Buyer Experience with Intelligent Engagement, I referenced a trend I called...
One of the best ways to catapult your brand’s image into your client’s sphere of consciousness is to gift them...
The past week's market meltdown is confirming what many business leaders and consumers were already thinking—that the...
In this world of quick messages and short, satisfying spurts of content, the immediate impression is the often the one...
Was the overlooking of Christmas in July this year a missed opportunity for many businesses or a better strategic...
Independence Day is celebrated across the nation on the 4th of July every year. This is the best time to plan your...
said in a statement. "As Americans spend more time online for information and entertainment purposes, digital...
Trends & Ideas Market Activity Nathans Famous| NATH McDonald's Corporation| MCD Sherwin-Williams Company| SHW But...
remain profitable in recent years when the airline industry was battered by fuel-price volatility and the severe...
ethnic credit union at an opportune time, as the nation's economy starts to emerge from a devastating recession. Mr.
it's important for organisations to proactively plan for the future of their businesses," CareerBuilder...
Market Activity McDonald's Corporation| MCD Sherwin-Williams Company| SHW Weight Watchers International Inc.
Warner Zale Corp.'s (NYSE:ZLC) "Our results validate that the work we've done to improve our marketing, our...
DRINKS GIANT Diageo told staff in Ireland yesterday that it would seek redundancies in support functions and marketing...
said they've been adversely affected financially by poor succession planning or a lack thereof. Employers cited the...
Kilkenny ? and owns the Bushmills whiskey distillery in Northern Ireland. It employs significant numbers in sales and...
and Prospecting Available GREENSBORO, N.C., May 23, 2011 (BUSINESS WIRE) -- Listingbook, real estate's intelligent...
Facebook headquarters on April 20, 2011 in Palo Alto, Calif. (Justin Sullivan/) CNN It's as if the recession never...
Top Sources: Recession Marketing
- Forbes.com
- Adweek Online
- marketingprofs.com
- Advertising Age
- BusinessWeek
- mckinseyquarterly.com
- Forrester
- NPR
- audiencescentral.co.uk
- forrester.com
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