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RECESSION MARKETING

In tough economic times, some companies find it best to actually increase their marketing efforts. Doing more for less is key to expanding a marketing plan, and companies must take advantage of free marketing like press releases, blogs, community volunteering, etc. Recession marketing discusses how companies can utilize cost-effective marketing in a down economy.

Recession Marketing is part of Business Exchange, suggested by Eldad Granot. This topic contains 1,161 news and 227 blog items. Read updated news, blogs, and resources about Recession Marketing. Find user-submitted articles and reactions on Recession Marketing from like-minded professionals.

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Recent news on this topic.

Big Marketers Are Urged To Stay Focused On Customers, Brandsmore

A group of 1,200 marketing and advertising executives at the 99th annual conference of the Association of National...

Finisterre, Pershing Square Capital, Moore Capital and Tyrus Capital b...more

In this week's hire report, we look at recent hires made by hedge fund managers Finisterre Capital, Pershing Square...

Innovation in a Recessionmore

the troubled economy to their advantage Take heart. These companies were founded in times of economic uncertainty The...

Microsoft makes new round of job cutsmore

had to make. When the move was first announced in January of 2009, the company said that the recession had greatly...

Best Companies to Work for in Charlotte: Red Ventures Ranks 6th in 200...more

Online marketing and sales company honored for the second consecutive year by the Charlotte Business Journal CHARLOTTE,...

Get Ready for the Recovery Now: Godfrey Offers B2B Marketers a Checkli...more

LANCASTER, PA, Nov 04 (MARKET WIRE) -- Godfrey, a nationally ranked business-to-business marketing communications...

Four Distinct Types of Consumers Emerging From the Recession, Study by...more

The Great Recession has redrawn the American consumer map into four groups: Steadfast Frugalists, Involuntary...

New Study Reveals: Struggling Consumers Say Companies Connect; Drive S...more

to be, customers are looking for brands they can trust and feel good about,' said Chris Mann, brand marketing manager,...

Recession boosts Blackpool visitsmore

A number of projects are planned to revitalise the resort The recession has helped swell the number of people visiting...

Infusionsoft Creates Business Development Department, Promotes Tyler G...more

as vice president of the newly created department and Tyler Garns to the position of vice president of marketing.

Groupe Aeroplan buys Carlson Marketing for $118Mmore

-- Groupe Aeroplan Inc. broadened its revenue base and international footprint Tuesday with the $188-million...

Easy does it: Store will anchor residential buildingmore

both Easy Shopping and landlord 119 Third Avenue Associates. He said construction of the building began before the...

Search Engine Strategies (SES) Berlin 2009 Conference & Expo Annou...more

s Hamburg event. See www.searchenginestrategies.de Matt McGowan, Vice President and Publisher for Incisive Media's...

The horror isn’t over as the zombies roam the worldmore

Amid the claims by many commentators that the end of the recession is in sight, it is easy to forget just how deep and...

Brand Marketers Rethink Their Roles And Their Ad Strategiesmore

IBM's Jon Iwata The recession has battered some of the nation's biggest companies. Even so, top marketing executives...

ELCOT plans road showsmore

at Ilanthaikulam would be ready by December. As for Vadapalanji IT park, work was going on now. The recession in the...

Industry Begs Businesspeople to Travelmore

changes to their travel plans and are often more concerned about time and convenience than price. But the recession...

Frugal office parties can still be a blastmore

our DNA,'' given the events of the past year, said Ginny Pitcher, president of Kel & Partners, a marketing and...

Campaigner Survey Reveals that 46% of Small Businesses Expect Revenue ...more

(BUSINESS WIRE) -- Campaigner (www.campaigner.com), a leading email marketing solutions provider today announced the...

FEATURE-Lagostina, Alessi, Bialetti tough out recessionmore

* Design, quality no insulation from slowdown * Response is innovation and collective marketing * Close-knit culture...

WINNING WINE AUCTION / LEMIEUX SELLS OFF RARE BOTTLESmore

a total of $123,683. 'We were honoured to offer part of Mr. Lemieux's cellar,' Marc Smoler, marketing manager for the...

Ad bigs: Worst is overmore

them, but disagree on whether a recovery is underway. The head of WPP Group, the world's largest marketing company,...

Activision’s Kotick: Game prices are OK; demand will comemore

think they dream of the good old days (of only one year ago) when the industry was called “recession resistant”, thanks...

Rogge: US TV deal planned after Vancouver Gamesmore

talks can go ahead in 2010 now that the U.S. appears to be coming out of the recession. Rogge says the bidding could...

Innovation Spending Looks Recession-Resistantmore

Companies may have chopped capital investment, marketing and payrolls during the steep recession, but new studies...

Top Sources: Recession Marketing

  • Forbes.com
  • BusinessWeek
  • Advertising Age
  • marketingprofs.com
  • Adweek Online
  • mckinseyquarterly.com
  • Forrester
  • forrester.com
  • NPR
  • audiencescentral.co.uk

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Jobs in this Topic

Marketing/Sales Representative Carico International | Coral Gables, FL
Posted: Sep 12
Sales and Marketing Exec Houston, TX
Posted: Oct 29
Sales Rock Stars Wanted! Recession Proof, $75 - $150 K 1st yr. Potential Genesis Marketing Group | Newark, NJ
Posted: Nov 5
Associates in the Mortgage & Financial Industry Global Equity Lending and Realty Marketing | Rockville, MD
Posted: Nov 5

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