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RECESSION MARKETING

In tough economic times, some companies find it best to actually increase their marketing efforts. Doing more for less is key to expanding a marketing plan, and companies must take advantage of free marketing like press releases, blogs, community volunteering, etc. Recession marketing discusses how companies can utilize cost-effective marketing in a down economy.

Recession Marketing is part of Business Exchange, suggested by Mister Bogus. This topic contains 719 news and 167 blog items. Read updated news, blogs, and resources about Recession Marketing. Find user-submitted articles and reactions on Recession Marketing from like-minded professionals.

News

Recent news on this topic.

The annual look at the top trends in small businessmore

are far more about growing your business than staying in business. That is welcome news. 10. The Great Recession...

Return of the coupon-clippersmore

MAN is that rare animal that makes bargains, Adam Smith once observed. This is especially true during a recession.

Profits tumble at DC Thomson after savage drop in UK marketing budgetsmore

Dundee-based company slid 16 per cent in the year to March 31 after a savage drop in UK marketing budgets.

QR Code/Mobile Marketing Experiment Case Studymore

A few weeks ago I continued my experimentation with QR codes, especially with scanable QR clothing, but added in a...

Residents look to adopting pets for comfort in tough timesmore

costs can drive the price of owning an animal much higher. And yet, in the depths of a recession, pets are providing...

Las Vegas ad campaign targets recession survivorsmore

LAS VEGAS - Like all major U.S. destinations, Sin City has felt the full throttle of the recession. But Vegas' economy,...

`Small Business Saturday' rings hollowmore

coming from American Express, the whole exercise is tainted with hypocrisy. After all, at the advent of the recession,...

Research and Markets: Affluent Shoppers and Luxury Brand Retailers Onl...more

are evolving. Wealthy consumers are among a new breed of online shoppers who are not easily swayed by marketing hype.

EA Worldwide Confounds the Economymore

able to grow because in these hard times companies are often forced to downsize their expensive sales and marketing...

Aging big-rig fleets may boost truck sales from Paccar, Navistarmore

partner at market forecaster ACT Research. Rising freight rates and volumes are helping rekindle demand after the worst...

The IT component in insurance industry performancemore

Explaining the gap: Contextual factors matter, but operational performance has a greater influence on insurers��� costs.

Where to Innovate in this Economymore

At Invention Machine’s Power to Innovate user conference, Jim Belfiore, Senior Director of Client Innovation and...

UK domain registrations hit record highmore

ve seen since the dotcom boom, despite the current focus on austerity," said Phil Kingsland, director of marketing...

How to Maximize Holiday Sales and Profitsmore

set them up to go into the New Year in a strong position."That's why an economic recession, stormy weather, or...

How to Reach Small Bizmore

And little wonder, as 46 percent also said their business has slowed since the supposed end of the recession last June,...

VerticalResponse Ranks #44 On The 2010 San Francisco Business Times Li...more

SAN FRANCISCO, Oct. 26 /PRNewswire/ -- VerticalResponse, Inc., a leading provider of self-service email marketing,...

Beyond the Pedway: Weave the Peoplemore

Facebook. And network with us on LinkedIn. Comments (0)| Permanent Link Tags: Pedway, Jahn, Caswell, WeaveThePeople,...

Small merchants' confidence slips in 3Q: surveymore

survey of nearly 10,000 local business owners that gauges their confidence in the current economy and future marketing...

27 Twitter-Ready Consumer Trends You Need to Knowmore

the Census, and some other favorite sources. Here are some Twitter-ready demographic and consumer trends with fairly...

Panera Bread: Making Dough Despite Tough Timesmore

Panera Bread Chairman Ron Shaich says his company survived the recession by sticking to their guns. Forbes first...

Marketer of the Year Runner-Up: PepsiComore

brands, many of which went through the ringer in 2009, have bounced back thanks to strong innovation and marketing that...

Supersize Me: Why Our Burgers Are Getting Biggermore

everywhere. "This is what everyone in the industry is doing now," says Brad Haley, vice president of...

Why Rupert Duchesne has no problem being a nerdmore

importantly, though, Mr. Duchesne argues that social media sites dont have the sort of hard data that loyalty marketing...

MP's job fears over Co-op mergermore

in Burslem," she said. The Burslem headquarters employs people in roles including administration, finance, human...

MLC | Post-Recessionary Travelmore

Top Sources: Recession Marketing

  • Forbes.com
  • Adweek Online
  • marketingprofs.com
  • Advertising Age
  • BusinessWeek
  • mckinseyquarterly.com
  • Forrester
  • NPR
  • audiencescentral.co.uk
  • forrester.com

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