account2009: The Year Ahead - A time to be brave by Staff, mediaweek.co.uk 09-Dec-08, 07:30 With the economic downturn casting...
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RECESSION MARKETING
In tough economic times, some companies find it best to actually increase their marketing efforts. Doing more for less is key to expanding a marketing plan, and companies must take advantage of free marketing like press releases, blogs, community volunteering, etc. Recession marketing discusses how companies can utilize cost-effective marketing in a down economy.
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The Leader in Face-to-Face Education for Senior Executives Offering regional and national programs, CIO (and CSO)...
Seth Godin and Tom Peters advice on blogging: Do it regardless of who and how many people read it.
If this recession is prompting you to look for a lifeline, don’t lean too heavily on marketing tactics that require you...
In recession times companies are now looking for extraordinary candidates. With social media you can have all the...
The economic environment will keep marketers on their toes this year, with some significant trends impacting the...
Visit Florida, the tourism marketing agency, recently proposed budget cuts of $9.9 million. As the number one industry...
Marketing and Sales have traditionally resigned themselves to an imperfect relationship. But check out these three...
Les Moeller, partner at Booz and Co. and co-author of The Four Pillars of Profit Driven Marketing unearths the mystery...
I’m not one for predictions. Normally I never write what I think will happen because I am an analyst not a clairvoyant.
an internal agency are more than satisfied with the quality, low cost, and stability that this department provides.
EACH year, the employees of the Detroit office of Mullen, who work on advertising for General Motors’ used cars and...
A favourite frozen dessert from the 1980s is being revived and marketed as the treat to beat the recession.
By CLAIRE CAIN MILLER Published: December 3, 2008 SAN FRANCISCO — In a rare bright spot for the retail industry,...
Recession or mere downturn, famous faces are still in abundance in this year's crop of Christmas TV ads.
is to cut, cut, cut, and advertising is one of the first things to go,” says Wharton marketing professor Peter Fader,...
Others may be feeling blue, but Palmisano points to two exciting things. First, getting people to change is much easier...
Pressure to innovate continues to mount on large enterprises with recession-hit consumers resetting their values,...
Government touches more elements of our consumer-driven economy than ever before. One policy change here, another...
Despite the economic headwinds of 2009, 23 Fortune 500 companies achieved double-digit revenue growth.
Tags: brent arslaner, Forrester, Jennifer Jones, Marketing Voices, unisfair, virtual events...
Executive Summary (This is a document excerpt) Forrester has published a report to help financial service marketing...
It’s no secret to anybody running a small or independent retailer that we’re operating in an unprecedented economic...
Top Sources: Recession Marketing
- Forbes.com
- Adweek Online
- brandingstrategyinsider.com
- marketingprofs.com
- Advertising Age
- BusinessWeek
- marketcaptureblog.blogspot.com
- mckinseyquarterly.com
- ReadWriteWeb
- Forrester
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