accountIn a recession, consumers become value oriented, distributors are concerned about cash, and employees worry about their...
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RECESSION MARKETING
In tough economic times, some companies find it best to actually increase their marketing efforts. Doing more for less is key to expanding a marketing plan, and companies must take advantage of free marketing like press releases, blogs, community volunteering, etc. Recession marketing discusses how companies can utilize cost-effective marketing in a down economy.
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Reference
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/ 7 Strategies for B2B Marketing during a Recession: The Definitive Guide Modern B2B Marketing « Demand Generation...
Top Sources: Recession Marketing
- smeal.psu.edu
- marketingprofs.com
- michaelkelberer.com
- ftadmin.co.uk
- findlay.co.uk
- marketing.about.com
- marketingpr.suite101.com
- matrixmt.com
- emarketer.com
- blogs.bnet.com
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