accountBy Tilde Herrera - Greener World Media Nearly 20 years ago, Nike found itself in the crosshairs of NGOs over the...
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REPUTATION MANAGEMENT
Reputation management is the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. This topic covers traditional reputation management and how it's evolving in the online era.
Reputation Management is part of Business Exchange, suggested by
Michael Herman.
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"Sentiment analysis (also opinion retrieval/mining) is a very useful area of research as once fully functional it...
Nick Caplin of Sony Europe takes us on a backstage tour of the company’s highly successful, customer-centric blog.
Six ways to get on Google's first page and get the majority of traffic searching your keywords
"Business is on probation; it is not off the hook," said David Gergen at the Council of PR Firms Critical...
GM can win! Their new ad campaign is excellent, but it's only phase one of a long-term marketing and PR program.
His words -- and the courage to speak them -- ARE the deeds that won Obama the Nobel Peace Prize. Your reactions?
New service recovers deleted tweets by comparing a person’s Twitter history to Twitter Search. It then uses that...
Many people know that the events that inspired what now has become The Ingenesist Project originated with my personal...
Not since Sarah Palin claimed "executive experience" has anything this silly been uttered about top...
Lots of companies are starting to track social-networking tools like Twitter and Facebook to keep an eye on negative...
This diagnostic tool will take less than 5 minutes to complete and help you answer two essential questions: 1.
There is something that many small business owners fear of today: Managing their online reputation in the era of social...
An arbitrary immigration cap, instead of one based on industry needs, hurts our reputation at home and abroad.
Doesn't matter what your politics is, here is one of the best written pieces on leadership I have read in some time.
BusinessWeek's David Kiley polled members of the CMO Club on whether General Motors should continue as a brand.
Increasingly, in this era of online communities and networks, consumers turn to the Internet for recommendations about...
The more Tivos and SurfTheChannel-type resources there are, the more reputation and trust trump ad spending power.
BW's David Kiley blogs on the pork industry's attempt to rebrand "swine flu"
Time Warner Cable caved—for now. In the face of widespread consumer outrage over its plan to change its pricing for...
WSJ: Some companies are using social media to nip potential public relations crises in the bud. When Ford noticed...
...functionalities of surveillance and detection of misbehavior, trust and reputation management, route management, and...
months after banking a $2 million funding round, Atlanta-based security-as-a-service startup Purewire has made its...
Communication is a powerful word, and as a concept implies an exchange of ideas and intentions between active, engaged...
Top Sources: Reputation Management
- compukol.com
- cecinsider.exbdblogs.com
- noobpreneur.com
- greeneconomypost.com
- money.cnn.com
- bcccc.net
- reputationinstitute.com
- commetrics.com
- makovskyblog.blogspot.com
- vizioninteractive.com
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