The Future of Retail

By Greg Satell – At the beginning of the dot com boom, many assumed that e-commerce would become an instant success. Eager VC’s threw money at just about any business plan that promised to end the drudgery of shopping with a few clicks of a mouse.

It didn’t work out all that well.

With all the huffing and puffing, e-commerce has a very small impact on total revenues. So how...