To a customer, value is not just about cost or price. Effective value communication is more than just a pitch, it is a...
Revenue optimization (RO) is a toolkit containing the enabling technology and decision-making infrastructure to empower organizations to achieve excellence in scientific marketing -- to scientifically manipulate the levers that cause demand in their market environment to shift. RO allows organizations to unlock the demand opportunities existing within their offerings and fashion them into a high-powered business tool, blending rigorous quantitative analysis with human experience and insight.
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QUANTITATIVE MARKETING RESEARCH SERIES | Abstract: There has been an explosion in the availability of data and...
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