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RTB stands for Real Time Bidding; RTB is a method of selling and buying online display advertising in real time one ad impression at a time.
RTB involves a real time auction for each ad impression in which buyers and sellers come to an agreement on the value of each ad impression and concluding the transaction.
RTB Advertising is part of Business Exchange, suggested by Otilia Otlacan. This topic contains 13 news and 1 blog items. Read updated news, blogs, and resources about RTB Advertising. Find user-submitted articles and reactions on RTB Advertising from like-minded professionals.
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