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RTB ADVERTISING
RTB stands for Real Time Bidding; RTB is a method of selling and buying online display advertising in real time one ad impression at a time.
RTB involves a real time auction for each ad impression in which buyers and sellers come to an agreement on the value of each ad impression and concluding the transaction.
RTB Advertising is part of Business Exchange, suggested by
Otilia Otlacan.
This topic contains
13 news
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1 blog
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